RGR - Sturm, Ruger & Company, Inc.

NYSE - Nasdaq Real Time Price. Currency in USD
77.96
-0.22 (-0.28%)
As of 12:20PM EDT. Market open.
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Performance Outlook
  • Short Term
    2W - 6W
  • Mid Term
    6W - 9M
  • Long Term
    9M+
Previous Close78.18
Open78.33
Bid78.13 x 900
Ask78.19 x 1000
Day's Range77.61 - 79.15
52 Week Range38.44 - 80.50
Volume124,581
Avg. Volume361,448
Market Cap1.363B
Beta (5Y Monthly)0.36
PE Ratio (TTM)39.98
EPS (TTM)1.95
Earnings DateJul 29, 2020 - Aug 03, 2020
Forward Dividend & Yield0.78 (0.99%)
Ex-Dividend DateMay 15, 2020
1y Target Est80.00
Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected.
Fair Value
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Overvalued
-31% Est. Return
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  • Why Sturm, Ruger Is Up 62% in the First Half of 2020
    Motley Fool

    Why Sturm, Ruger Is Up 62% in the First Half of 2020

    The same factors that mired Sturm, Ruger (NYSE: RGR) in a three-year slump between 2017 and 2019 are now behind what may turn out to be a tectonic shift that could last for several years. Ruger stock is up 61.6% over the first six months of 2020, according to data provided by S&P Global Market Intelligence, and we're seeing pressure from tidal forces mount higher in 2020. The gun industry's so-called "Trump slump" that followed the election of President Trump to office is in the midst of a reversal, and the results are dramatic.

  • Barrons.com

    The Stock Market Is Preparing for a Donald Trump Loss. Here’s How We Know.

    STOCKSTOWATCHTODAY BLOG Stock markets go up. Stock markets go down. But over the course of U.S. history, it hasn’t mattered which party was in office—the S&P 500tends to rise over time. Sector and industry performance, however, can differ mightily based on which party is in power—and no place is that more true than for gun stocks.

  • MarketWatch

    Gun maker stocks surge to multi-year highs

    Shares of gun and ammunition makers rallied toward multi-year highs Tuesday, as polls continue to show Joe Biden building a lead over President Donald Trump in a number of swing states. Analysts have said the regulatory environment is among the biggest drivers of demand for guns, as fears of tighter regulations have boosted sales in the past. "Biden's swing-state lead, if it is maintained, provides numerous paths to an election win," Paul Christopher, head of global market strategy at Wells Fargo wrote in a note to clients. The latest Federal Bureau of Investigation data on firearm background checks for May rose more than 30% from a year ago to top the 3 million mark for just the third time since the FBI started providing the data in late-1998, and two months after the monthly record was reached in March. Shares of Sturm Ruger & Co. rallied 4.1% toward the highest close since March 2016 and Smith & Wesson Brands Inc. hiked up 5.5% toward the highest close since July 2017. Ammunition maker Vista Outdoor Inc.'s stock rose 1.9% toward the highest close since October 2018. Those stocks have bounced sharply off multi-year lows hit late last year, which followed long downtrends Trump's victory in the November 2016 election eased concerns over potential tighter regulations.

  • Gunmakers Are Thriving Despite Market Turmoil, Pending Remington Bankruptcy
    GuruFocus.com

    Gunmakers Are Thriving Despite Market Turmoil, Pending Remington Bankruptcy

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  • Do Hedge Funds Love Sturm, Ruger & Company, Inc. (RGR)?
    Insider Monkey

    Do Hedge Funds Love Sturm, Ruger & Company, Inc. (RGR)?

    In this article we will check out the progression of hedge fund sentiment towards Sturm, Ruger & Company, Inc. (NYSE:RGR) and determine whether it is a good investment right now. We at Insider Monkey like to examine what billionaires and hedge funds think of a company before spending days of research on it. Given their […]

  • 7 Gun Stocks to Buy During the Coronavirus Pandemic
    InvestorPlace

    7 Gun Stocks to Buy During the Coronavirus Pandemic

    [Editor's Note: This article was updated on June 19, 2020, to include the most up-to-date information.]A largely ignored market segment, gun stocks to buy have soared in both interest and demand. With fear, chaos and overall uncertainty about the future representing the dark side of the new normal, people have gravitated toward firearms, mainly for self-defense reasons. However, this nationwide surge in gun sales is unlike anything we've ever seen.According to the FBI's database, gun dealers submitted over three million firearm background checks in May. This generally corresponds to the total number of guns sold in the month, although keep in mind that federal law does not require private sellers to initiate such checks. Even so, retail sales of firearms from January through May is staggering at over 15.2 million units.InvestorPlace - Stock Market News, Stock Advice & Trading TipsTo put this figure into perspective, in all of 2009, Americans bought just over 14 million firearms. And that was when former President Barack Obama took over the White House. Thus, the case for gun stocks to buy is very much a bankable phenomenon. Click to EnlargeSource: Chart by Josh Enomoto In my view, this record-breaking firearm demand can be broken down into four waves. First, Asian Americans fearful of racist scapegoating began stockpiling guns en masse. This contributed to an unbelievable 3.74 million guns sold in March.Second, economic fears as the job market collapsed drove sentiment toward gun stocks. It's not unreasonable to believe that lack of viable opportunities causes crimes of desperation. Third, the present social unrest, especially calls for defunding the police - or in some cases, abolishing law enforcement altogether - have created extreme fear among ordinary citizens.And the fourth wave? Possible political changes, which will further incentivize these seven gun stocks to buy: * Smith & Wesson Brands (NASDAQ:SWBI) * Sturm Ruger (NYSE:RGR) * Vista Outdoor (NYSE:VSTO) * Olin Corporation (NYSE:OLN) * Sportsman's Warehouse (NASDAQ:SPWH) * Axon Enterprise (NASDAQ:AAXN) * Big 5 Sporting Goods (NASDAQ:BGFV)From a purely observational standpoint, I find it difficult to believe that President Donald Trump will win reelection. Although polls at this stage of the game should be taken with a huge grain of salt, they indicate the tremendous discontent that Americans have toward the administration. Thus, another wave, a blue one, could come crashing down in November. * 10 Robotics Stocks on the Technological Cutting Edge And you know what conservatives say about Democrats - they're here to take your guns! Before they do, here are seven gun stocks to buy. Smith & Wesson Brands (SWBI)Source: charnsitr/Shutterstock.com Formerly known as American Outdoor Brands Corporation, Smith & Wesson Brands finally got its identity back. As part of a previously announced spinoff, American Outdoor will focus on its namesake outdoor sports industry. On the other hand, Smith & Wesson can only ply its trade as one of this country's favorite firearms manufacturers.From the get-go, SWBI stock has an air of notoriety about it. Given the progressive nature of modern America, Smith & Wesson admittedly is a bit of relic. You're probably not going to find too many of its employees sipping soy lattes.Beyond that, American Outdoor is an organization that has fundamentally thrived during the coronavirus pandemic. Although I've been very critical about President Trump's handling of this crisis, I will give the Commander-in-Chief credit for declaring gun shops essential. Since law enforcement are already under tremendous stress, the ability for law-abiding citizens to protect themselves became even more crucial, thereby bolstering gun stocks.Another factor bolstering AOBC stock is the underlying product portfolio. The company has comprehensive solutions for all your home-defense needs, ranging from subcompact pistols to the much-maligned, but very effective AR-15 rifle.Since you asked, my personal favorite is the Model S&W500. As the most powerful production revolver in the world, it truly packs a wallop. Firing one of these is like unleashing Satan from the gates of perdition. You don't even have to use it for it to be an effective self-defense tool. No one is going to mess with you if you're carrying this beast. Sturm Ruger (RGR)Source: Shutterstock Like other gun stocks, Sturm Ruger found itself behind the eight-ball in the early stages of the pandemic. For most folks, their priorities are securing food, water, and essentials. Invariably, though, if the crisis worsened, a household would have to protect themselves and their vital supplies. Therefore, RGR stock soon found incredible momentum.Further, I don't think this momentum will die down anytime soon. Sure, like anything, you don't expect gun stocks to perpetually move higher. But with nationwide protests sometimes spilling over into open conflict, along with the specter of a Democratic takeover, RGR has frankly never looked better.As I mentioned near the top, much of the firearms sales has to do with specific communities wishing to protect themselves. However, another catalyst is the economy. Should it continue to worsen for Main Street, prospective gun buyers see every incentive to secure their purchase. With more than 44 million Americans filing for unemployment benefits since the pandemic started, you must assume that desperation will rise.When that happens, violence is inevitable. As I said, the case for RGR stock has arguably never been stronger. * 25 Stocks to Buy for the Reopening Rally Additionally, Ruger has a reputation for rugged, reliable firearms. For first timers, this is a solid brand to consider, likely inspiring a surge in sales. Vista Outdoor (VSTO)Source: Shutterstock Pure-play gun stocks have always been a rare breed. With Vista Outdoor selling its Savage Arms and Stevens firearms brand in the summer of 2019, this distinction became rarer. Unfortunately, the timing was terrible. Again, with desperate customers - many of them first-time buyers who don't know any better - any firearm is a good firearm.Still, I wouldn't dismiss VSTO stock outright. Despite the poor timing - and really, who could have guessed that we would suffer a paradigm-shattering pandemic - Vista Outdoor still owns its ammunition brands. If you think about it, this business is equally as important. After all, if intimidation fails to stop an intruder, you want something to back up your warnings.You know what? Usually, gun owners think well ahead of time. Thus, during the start of the crisis, possibly millions of firearm advocates made a run for ammunition, leading to shortages. Although this situation initially calmed down, the recent spike of social unrest has again catalyzed panic-buying.As well, we could have a second wave of coronavirus, leading to another run on firearms and ammo. Thus, while VSTO stock isn't among investors' first choice for gun stocks, it could still be incredibly relevant. Olin Corporation (OLN)Source: IgorGolovniov / Shutterstock.com As a global manufacturer and distributor of chemical products, let's just say that Olin Corporation doesn't exactly rank highly on the sexiness chart. However, an unparalleled explosion in firearms sales may change this narrative. In addition to chlor alkali products and epoxy technology, OLN stock is levered to the ammunition industry, thanks to Olin's Winchester brand.Typically, if you visit your local gun range, you'll more than likely end up shooting "practice" rounds. Comparatively, these are rounds that are designed for high-volume usage, what shooters call "plinking." While Winchester offers products for such purposes, the company specializes in purpose-built ammo. As you might guess, these are much more expensive than your plinking ammo.However, due to the extreme demand for self-defense, no one cares about price. Instead, people just want to purchase whatever ammo they can get their hands on. As the Washington Examiner reported, shortages have hit both firearms and ammunition in certain parts of the country. While that stinks for consumers, it's a big plus for OLN stock. * 10 Cheap Stocks to Buy Under $10 Currently, shares have come down from their April peaks. However, for the speculator, Olin could still represent good value among gun stocks. Again, should a second wave hit, the company is well positioned. Also, with the base of gun owners having increased conspicuously, these newbies will need to train. Therefore, Olin has a credible long-term narrative. Sportsman's Warehouse (SPWH)Source: OpturaDesign/Shutterstock.com For newcomers to the firearms industry, I imagine that visiting a gun store for the first time is much like visiting a gentlemen's club. On one hand, you're fascinated with this industry, if only for its "bad boy" image. On the other hand, you can't help but feel a little icky.Fortunately, we have retailers like Sportsman's Warehouse. To me, I find that it's just like shopping at any big-box retailer. The exception, of course, is that you're shopping for AR-15s and not, say, 10 gallons of mayonnaise. Personally, I find this familiarity will help ease uncomfortable first timers, which bolsters the case for SPWH stock.Beyond that, Sportsman's Warehouse stores typically have very large footprints. With lines out the door during the early stages of the pandemic, it has been difficult for firearms retailers to maintain social distancing. And that's still the case even months removed from the worst of the health crisis. But with Sportsman's, this task is a little easier, improving the narrative for SPWH stock.Finally, I don't think it's any surprise that shares launched into orbit over the past two months. Fear is a powerful motivator, making gun stocks the toast of Wall Street, whether it wants to admit it or not.However, you may want to let SPWH stock cool down a little bit as it's technically overheated. Axon Enterprise (AAXN)Source: Shutterstock No matter the circumstance, buying a firearm is a big deal. For some people, their personal conviction may prevent them from making the leap. I totally understand. While the Second Amendment protects Americans' rights to keep and bear arms, no one is obligated to exercise that right. But for those who still seek personal protection, Axon Enterprise represents a viable solution.True, AAXN stock is not what you would consider a pure-play example among gun stocks. Heck, it's not even a firearms manufacturer. Instead, Axon develops Tasers, which fire non-lethal projectiles at assailants, temporarily debilitating them via electric shocks. Once on the floor incapacitated, the user can call law enforcement. It's a cleaner process, both figuratively and literally.Another factor that may support the bull case for AAXN stock is the reality of home defense. In these circumstances, an assailant is physically near you, which means long-range rifles are overkill and likely less effective. But with a Taser, you just point and shoot. Plus, you have the confidence that you're not going to accidentally kill your neighbor. * 7 Stocks to Buy Once the Market Bottoms Finally, Axon's body cameras for law enforcement officers have become incredibly relevant. Due to the heightened social environment, it's become more critical to understand how police interact with communities of color. Axon provides a "real-life" view of these interactions, potentially lending toward protocol improvements and more effective training. Big 5 Sporting Goods (BGFV)Source: Jonathan Weiss / Shutterstock.com Out of the gun stocks on this list, Big 5 Sporting Goods is easily the riskiest. Part of it has to do with the fact that it's not a direct play on the firearms industry. Primarily, the company is exactly what it says it is: a retailer of sporting goods.As you can imagine, this product category hasn't exactly been popular in the digitalization age. Moreover, this segment has witnessed many bankruptcies over the years. Honestly, BGFV stock is one of those names that is liable to imploding. At time of writing, it has a market capitalization of less than $44 million.However, it may get a lifeline because of Dick's Sporting Goods (NYSE:DKS). In response to the Parkland shooting, the company began eliminating firearms from their inventory, even going so far as destroying $5 million worth of military-style rifles. Dick's CEO Edward W. Stack justified the move as saving lives.Under that logic, manufacturers of airplanes, automobiles, kitchen knives and whatever else can kill humans should cease production immediately.But because of Dick's reactionary tactics, Big 5 can differentiate itself by advertising its firearms and ammunition business. Should more troubles arise from the coronavirus or social unrest, BGFV stock could swing higher.Usually, gun owners aren't even thinking about Big 5 for their firearms needs. Go to their "sporting" rack and you'll just find an assortment of shotguns and bolt-action hunting rifles. But when the smelly stuff hits the fan, any gun is better than none at all.Just be sure not to get too heavily involved with BGFV stock.A former senior business analyst for Sony Electronics, Josh Enomoto has helped broker major contracts with Fortune Global 500 companies. Over the past several years, he has delivered unique, critical insights for the investment markets, as well as various other industries including legal, construction management, and healthcare. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 25 Stocks You Should Sell Immediately * 1 Under-the-Radar 5G Stock to Buy Now * This Stock Picker's Latest Video Just Went Viral * The 1 Stock All Retirees Must Own The post 7 Gun Stocks to Buy During the Coronavirus Pandemic appeared first on InvestorPlace.

  • MarketWatch

    Smith & Wesson's stock price target more than doubled at Wedbush, citing 'unprecedented' demand for guns

    Shares of Smith & Wesson Brands Inc. slipped 1.5% in morning trading Thursday, but outperformed the 3.4% selloff in the S&P 500 , after Wedbush analyst James Hardiman more than doubled his price target. The gun maker's stock has now declined 3.0% since closing Tuesday at the highest price since September 2017. Hardiman reiterated his neutral rating he's had on Smith & Wesson the past 15 months, but boosted his stock price target to $18.00, which is 9.9% above current levels, from $8.50. "Our dealer contacts have seen an unprecedented level of demand, driven initially by nationwide COVID lockdowns, then by stimulus checks and most recently by civil unrest," Hardiman wrote in a note to clients. He said recent checks suggest demand has increased in early June, as calls for defunding police forces has led consumer to buy guns for personal protection, including a "significant uptick" in first-time buyers. The stock has soared 57.1% over the past month, while the S&P 500 has gained 5.2%. Fellow gun maker Sturm Ruger & Co.'s stock has rallied 16.4% the past month, while shares of ammunition and outdoor sports product maker Vista Outdoor Inc. have run up 45.3%.

  • Why Sturm, Ruger & Company Stock Gained 17.2% Last Month
    Motley Fool

    Why Sturm, Ruger & Company Stock Gained 17.2% Last Month

    Shares of Sturm, Ruger & Company (NYSE: RGR) gained 17.2% in May, according to data from S&P Global Market Intelligence. Sturm, Ruger reported first-quarter results on May 6, delivering both sales and earnings that topped the market's expectations. Revenue climbed 8.4% year over year to $123.6 million, and earnings per share rose 17.6% to $0.87.

  • Gun stocks rally as continued surge in background checks, street violence stoke demand
    MarketWatch

    Gun stocks rally as continued surge in background checks, street violence stoke demand

    Shares of gun and ammo makers surged again Tuesday, as data showing a continued surge in firearm background checks and reports of another night of street violence helped fuel investor demand.

  • This Analyst Says Sturm, Ruger Can Be an $80 Stock
    Motley Fool

    This Analyst Says Sturm, Ruger Can Be an $80 Stock

    Shares of gunmakers have been rising sharply due to the coronavirus pandemic, and though Sturm, Ruger's (NYSE: RGR) stock already doubled in value since the outbreak, one analyst thinks there is a lot more room to run. Lake Street analyst Mark Smith raised his price target on the gunsmith to $80 a share from $68, the highest yet of any Wall Street analyst, after the FBI reported strong criminal background check numbers in May. According to the federal law enforcement agency, there were nearly 3.1 million checks performed through the National Instant Criminal Background Check System (NICS), the most for the month of May since the agency started tracking such data in 1998.

  • Digital Ally, Cemtrex and gun stocks power higher as social unrest fuels investor interest
    MarketWatch

    Digital Ally, Cemtrex and gun stocks power higher as social unrest fuels investor interest

    Shares of Digital Ally Inc. and Cemtrex Inc. powered to near one-year highs on heavy volume Monday, as the nationwide protests against police killings fueled investor interest in the security products makers.

  • Why Sturm, Ruger Stock Shot Up 12.5% This Morning
    Motley Fool

    Why Sturm, Ruger Stock Shot Up 12.5% This Morning

    Shares of Sturm, Ruger & Company (NYSE: RGR) -- one of American's two big publicly traded manufacturers of firearms, exploded 12.5% higher in early trading Monday, and by 1:15 p.m. EDT, is still holding onto a 10.2% gain. Two factors appear to underlie the shares' strength: gun sales and the prospect of even more gun sales. Sturm, Ruger was already benefiting from an upsurge in gun sales last quarter as gun buyers stocked up on worries that the coronavirus pandemic would cause social unrest.

  • 3 High-Quality Stocks for the Value Investor
    GuruFocus.com

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  • Sturm, Ruger Sales Surge on a Massive Spike in Pandemic-Led Gun Buying
    Motley Fool

    Sturm, Ruger Sales Surge on a Massive Spike in Pandemic-Led Gun Buying

    Sturm, Ruger (NYSE: RGR) reported firearms sales jumped 9% in the first quarter to $123.6 million as sell-through from distributors to retailers surged 37% in the period. Ruger doesn't sell directly to the public, only to federally-licensed firearms dealers.

  • Thomson Reuters StreetEvents

    Edited Transcript of RGR earnings conference call or presentation 7-May-20 1:00pm GMT

    Q1 2020 Sturm Ruger & Company Inc Earnings Call

  • Gun maker Sturm Ruger details increased demand for firearms as COVID-19 spread in U.S.
    MarketWatch

    Gun maker Sturm Ruger details increased demand for firearms as COVID-19 spread in U.S.

    Gun manufacturer Sturm Ruger & Co. Inc. shares rose to the highest level in a year this week after the company reported a spike in distributor sales to retailers amid increased demand for guns as the COVID-19 pandemic spread across the world.

  • Sturm, Ruger & Company (RGR) Q1 2020 Earnings Call Transcript
    Motley Fool

    Sturm, Ruger & Company (RGR) Q1 2020 Earnings Call Transcript

    Image source: The Motley Fool. Sturm, Ruger & Company (NYSE: RGR)Q1 2020 Earnings CallMay 07, 2020, 9:00 a.m. ETContents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: OperatorLadies and gentlemen, thank you for standing by.

  • Sturm, Ruger & Company, Inc. Reports First Quarter Diluted Earnings of 87¢ Per Share and Declares Dividend of 35¢ Per Share
    Business Wire

    Sturm, Ruger & Company, Inc. Reports First Quarter Diluted Earnings of 87¢ Per Share and Declares Dividend of 35¢ Per Share

    Sturm, Ruger & Company, Inc. (NYSE-RGR) announced today that for the first quarter of 2020 the Company reported net sales of $123.6 million and diluted earnings of 87¢ per share, compared with net sales of $114.0 million and diluted earnings of 74¢ per share in the first quarter of 2019.

  • Sturm, Ruger & Company, Inc. to Report First Quarter Results and File Quarterly Report on Form 10-Q on Wednesday, May 6
    Business Wire

    Sturm, Ruger & Company, Inc. to Report First Quarter Results and File Quarterly Report on Form 10-Q on Wednesday, May 6

    Sturm, Ruger & Company, Inc. (NYSE-RGR) will file its Quarterly Report on Form 10-Q on May 6, 2020, after the close of the stock market.

  • Sturm, Ruger & Company, Inc. to Report First Quarter 2020 Financial Results on Wednesday, May 6
    Business Wire

    Sturm, Ruger & Company, Inc. to Report First Quarter 2020 Financial Results on Wednesday, May 6

    Sturm, Ruger & Company, Inc. (NYSE-RGR) will announce its financial results for the first quarter 2020 and file its Quarterly Report on Form 10-Q on Wednesday, May 6, 2020, after the close of the stock market.

  • Do Sturm, Ruger & Company, Inc.’s (NYSE:RGR) Returns On Capital Employed Make The Cut?
    Simply Wall St.

    Do Sturm, Ruger & Company, Inc.’s (NYSE:RGR) Returns On Capital Employed Make The Cut?

    Today we are going to look at Sturm, Ruger & Company, Inc. (NYSE:RGR) to see whether it might be an attractive...

  • Blue Apron Stock Will Eventually See Red
    InvestorPlace

    Blue Apron Stock Will Eventually See Red

    Personally, I view Blue Apron (NYSE:APRN) as an example of getting the logic right and the results wrong. In August of 2019, I worried that a recession might hurt shares of the meal-delivery service. I came to that conclusion because at the time, the U.S.-China trade war suggested a slowdown for both economies. Further, the Federal Reserve appeared ineffective in mitigating the situation. Therefore, Blue Apron stock appeared too risky.Source: Roman Tiraspolsky / Shutterstock.com Up until mid-March of this year, I was proven correct. However, everything changed on the March 16 session as shares exploded higher. As InvestorPlace web editor Nick Clarkson explained, the dramatic spread of the coronavirus from China drove sentiment toward Blue Apron stock. With social distancing becoming the new normal, any effort to bring necessary items by mail was a viable opportunity.A few days later from that pivotal session, California issued a mandatory stay-at-home order. In an unprecedented move, California Governor Gavin Newsom basically took matters into his own hands. At the time, federal leadership appeared confused at best. With this decision, Newsom may have prevented California from going over the edge.InvestorPlace - Stock Market News, Stock Advice & Trading TipsAt time of writing, California has just under 10,000 coronavirus cases, while hard-hit New York has nearly 84,000. Indeed, history may look favorably on the governor. * 7 Telecom Stocks That Are Worth a Close Look However, this mandatory order didn't come without consequences. With all non-essential businesses temporarily closed, the true economic impact may be utterly devastating. However, as Clarkson argued, this is the opening that Blue Apron stock needed.People sheltered in place represents a hostage audience. Further, because venturing outside risks exposure to the virus, APRN's meal delivery service appears the perfect solution. But looks can be deceiving. Blue Apron Stock Is a Classic Bull TrapBefore I get into why I'm negative on Blue Apron stock, I acknowledge the tempting bull case. Aside from exposure risk, Covid-19 has sparked mass panic. Right now, people are not acting rationally. Furthermore, with record job losses over the horizon, this will add to the collective strain.What I'm getting at is that already violent Americans will become even more violent. Frankly, it's no coincidence that firearms manufacturers Sturm Ruger (NYSE:RGR) and American Outdoor Brands (NASDAQ:AOBC) have recently enjoyed positive momentum.Unlike guns, though, the sudden catalyst for Blue Apron stock - i.e. the coronavirus - will eventually disappear. Based on some of the latest reports, the outbreak here could affect us for four months or longer. But like any health crisis, the virus will pass.When it does, what are you left with? Prior to the mandatory shutdowns, APRN was a wildly risky organization. A few months of sales surges can't undo years of declining revenue and consistently negative net income.More importantly, I don't see Blue Apron having consecutive months of meaningful sales increases. Primarily, APRN is a pure bull market stock. Simply put, the company's products are too expensive.From their website, a two-serving vegetarian meal package costs just under $60 a week. If you were to buy it for the full year, we're talking $3,120. Contextually, it's not bad if we were living in a bull market. However, only a brave soul would deny that we're careening toward a recession. In this scenario, that $60 a week can be put to far better use.And consider Kroger (NYSE:KR), which is heavily marketing its delivery and online order pick-up services. When funds are tight, your money will go much further at Kroger and they offer similar conveniences. No Room for Luxuries in a RecessionAnother problem that I have with Blue Apron stock is that the underlying business is almost a pure luxury play. Bluntly, this is a service for people with vast amounts of disposable income. And that's why your typical Blue Apron customer is older.Let's just look at the situation here. The appeal for this company comes from the concept that you can quickly prepare healthy gourmet meals at home. However, the packaged meals still require some minimal preparation for best results, which somewhat defeats the purpose of having someone else cook your food for you.To be fair, you're getting amazing food for a minimal time investment. That alone and without any other context may appeal to millennial foodies. But as I mentioned above, the cost is prohibitive, especially in this compromised economic environment. Furthermore, what do people have plenty of right now? Time.Thus, the bear case comes down to a very rational, logical deduction: a poor economy plus deflated personal funds but time to spare incentivizes traditional grocery shopping. In turn, Blue Apron can only market its products to very financially secure families. And right now, that demographic is steadily declining.A former senior business analyst for Sony Electronics, Josh Enomoto has helped broker major contracts with Fortune Global 500 companies. Over the past several years, he has delivered unique, critical insights for the investment markets, as well as various other industries including legal, construction management, and healthcare. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 25 Stocks You Should Sell Immediately * 1 Under-the-Radar 5G Stock to Buy Now * This Stock Picker's Latest Video Just Went Viral * The 1 Stock All Retirees Must Own The post Blue Apron Stock Will Eventually See Red appeared first on InvestorPlace.

  • Read This Before Considering Sturm, Ruger & Company, Inc. (NYSE:RGR) For Its Upcoming US$0.18 Dividend
    Simply Wall St.

    Read This Before Considering Sturm, Ruger & Company, Inc. (NYSE:RGR) For Its Upcoming US$0.18 Dividend

    Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Sturm, Ruger...

  • Thomson Reuters StreetEvents

    Edited Transcript of RGR earnings conference call or presentation 20-Feb-20 2:00pm GMT

    Q4 2019 Sturm Ruger & Company Inc Earnings Call

  • Does Sturm, Ruger & Company, Inc.'s (NYSE:RGR) CEO Salary Compare Well With Others?
    Simply Wall St.

    Does Sturm, Ruger & Company, Inc.'s (NYSE:RGR) CEO Salary Compare Well With Others?

    Chris Killoy became the CEO of Sturm, Ruger & Company, Inc. (NYSE:RGR) in 2017. First, this article will compare CEO...