SO - The Southern Company

NYSE - NYSE Delayed Price. Currency in USD
55.48
+0.21 (+0.38%)
At close: 4:01PM EDT
Stock chart is not supported by your current browser
Previous Close55.27
Open55.40
Bid54.80 x 1300
Ask55.90 x 1100
Day's Range54.87 - 55.61
52 Week Range42.50 - 57.08
Volume3,520,067
Avg. Volume4,082,712
Market Cap57.716B
Beta (3Y Monthly)0.28
PE Ratio (TTM)17.00
EPS (TTM)3.26
Earnings DateJul 31, 2019
Forward Dividend & Yield2.48 (4.47%)
Ex-Dividend Date2019-08-16
1y Target Est55.97
Trade prices are not sourced from all markets
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  • 3 Big Stock Charts for Monday: Southern Co., Fastenal and PepsiCo
    InvestorPlace23 hours ago

    3 Big Stock Charts for Monday: Southern Co., Fastenal and PepsiCo

    The market started to follow through on Thursday's rebound effort, opening higher on Friday. When push came to shove as the closing bell for the week approached, however, traders panicked again. The S&P 500's loss of 0.62% left it at 2976.61 … the lowest close in nearly two weeks.Source: Shutterstock Advanced Micro Devices (NASDAQ:AMD) did the most net damage, losing 1.5% of its value, with investors taking Mizuho's profit-taking advice to heart. Snapchat parent Snap (NYSE:SNAP) logged the most noteworthy loss on Friday though, falling 3.6% as investors hesitate heading into its earnings report this week. The 170% rally since its late-2018 low suggests confidence, but leaves the stock subject to profit-taking no matter what its quarterly report looks like.At the other end of the spectrum, Boeing (NYSE:BA) flew 4.5% higher after the company announced plans to take a $4.9 billion charge related to its 737 debacle. Although bad news on the surface, the market may have been pricing in worse.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 10 High-Flying, Overvalued Stocks in Danger of Crashing As the new week's trading action gets started though, none of those names are top trading prospects. Rather, it's the stock charts of Southern Co. (NYSE:SO), PepsiCo (NASDAQ:PEP) and Fastenal (NASDAQ:FAST) that merit the closest looks. PepsiCo (PEP)A week and a half ago PepsiCo was put under the microscope, as it was putting pressure on what was quickly taking shape as an important support level. That floor ended up stopping the weakness before it got started. That recovery effort, however, faltered just as quickly when a familiar ceiling was revisited. Friday's tumble was the one that broke PEP stock out of that rut, for the worst. In fact, two key technical floors were shattered, opening the door to what could be a sizable selloff.The floor in question is, or was, $130.59, marked in yellow. PepsiCo was held up there a couple of times since late June. Friday's close failed to find support there. * Click to EnlargeAt the same time, the setback on Friday dragged PEP shares below the 50-day moving average line, plotted in purple. * Zooming out to the weekly timeframe puts the rally and subsequent rollover in perspective. The June stall took shape at a technical ceiling that has been in place since late 2015. * The weekly chart also indicates the stock's coming out of an overbought condition, none of which haven't resulted in some sort of pullback. Fastenal (FAST)With nothing more than a passing glance, it would be easy to chalk up the recent weakness from Fastenal to market-driven bearishness. And, perhaps that's all it is. Fastenal is inching dangerously close to a more significant breakdown though, and one more misstep could open the selling floodgates. * 7 Defense Stocks to Buy to Fortify Your Portfolio * Click to EnlargeThe good news is, the make-or-break levels are crystal clear, as is the most likely floor should the budding selloff manage to take root. * The support area to watch is right around $30. That's just below the white 200-day moving average is, and where May's low was. That area has also been resistance in recent months, making it more meaningful. * That said, FAST stock is putting pressure on that floor under pretty bearish circumstances. Last month, it met rather decided technical resistance at its purple 50-day moving average line (highlighted). * The current weakness appears to be an effort to drag Fastenal all the way back to a floor currently near $26, which tags all the major lows going back to the beginning of 2016. Southern Co. (SO)Southern Co. didn't end last week on a particularly high note. The stock fell 1.5% on Friday, peeling back on above average volume. Nevertheless, the bigger trend remains a bullish one. The support line that has been steering SO shares upward since February remains intact, and Southern Co. stock remains above its pivotal moving average, plotted in pink on the daily chart.The flavor and support for the rally is changing though, for the worst. It took a bump into a familiar resistance line to get the ball rolling, but SO is now in more trouble than it may seem to be on the surface. Click to Enlarge * The problematic ceiling is plotted in white on the weekly chart, though it has been made more problematic by the fact that it was bumped when the RSI indicator also reached an overbought condition. * Friday's bearish volume was above average, but not just more than the norm. It was the most daily distribution we've seen since April, hinting there are many would-be profit takers waiting in the wings. * While the deck may be stacked against Southern Co. shares here, the pivotal line is the purple 50-day moving average line currently at $54.95.As of this writing, James Brumley held a long position in Boeing. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Defense Stocks to Buy to Fortify Your Portfolio * 10 High-Flying, Overvalued Stocks in Danger of Crashing * 8 Stocks to Buy That Are Growing Faster Than Amazon The post 3 Big Stock Charts for Monday: Southern Co., Fastenal and PepsiCo appeared first on InvestorPlace.

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  • Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know
    Zacks5 days ago

    Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

    In the latest trading session, Southern Co. (SO) closed at $56.14, marking a +0.63% move from the previous day.

  • Southern Company names Dr. Mark S. Berry as head of research and development group
    PR Newswire5 days ago

    Southern Company names Dr. Mark S. Berry as head of research and development group

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  • Top Analyst Reports for Southern Company, Prologis & Delta Air Lines
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  • Southern Company’s Dividend Profile Compared to Its Peers
    Market Realist7 days ago

    Southern Company’s Dividend Profile Compared to Its Peers

    Southern Company (SO) declared a quarterly dividend of $0.62 per share on Monday. The dividend is in line with the previous quarterly dividend.

  • Peter P. Sena III Named Southern Nuclear Chief Nuclear Officer
    PR Newswire7 days ago

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  • Southern Company announces quarterly dividend
    PR Newswire8 days ago

    Southern Company announces quarterly dividend

    ATLANTA , July 15, 2019 /PRNewswire/ -- Southern Company today announced a regular quarterly dividend of 62 cents per share on the company's common stock, payable September 6, 2019 , to shareholders of ...

  • Should You Worry About The Southern Company's (NYSE:SO) CEO Pay Cheque?
    Simply Wall St.8 days ago

    Should You Worry About The Southern Company's (NYSE:SO) CEO Pay Cheque?

    Tom Fanning has been the CEO of The Southern Company (NYSE:SO) since 2010. First, this article will compare CEO...

  • Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know
    Zacks12 days ago

    Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

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  • Markit14 days ago

    See what the IHS Markit Score report has to say about Southern Co.

    Southern Co NYSE:SOView full report here! Summary * Perception of the company's creditworthiness is positive * Bearish sentiment is low * Economic output in this company's sector is contracting Bearish sentimentShort interest | PositiveShort interest is low for SO with fewer than 5% of shares on loan. The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices. Money flowETF/Index ownership | NeutralETF activity is neutral. The net inflows of $6.62 billion over the last one-month into ETFs that hold SO are not among the highest of the last year and have been slowing. Economic sentimentPMI by IHS MarkitThere is no PMI sector data available for this security. Credit worthinessCredit default swap | PositiveThe current level displays a positive indicator. SO credit default swap spreads are near the lowest level of the last three years and indicate the market's continued positive perception of the company's credit worthiness.Please send all inquiries related to the report to score@ihsmarkit.com.Charts and report PDFs will only be available for 30 days after publishing.This document has been produced for information purposes only and is not to be relied upon or as construed as investment advice. To the fullest extent permitted by law, IHS Markit disclaims any responsibility or liability, whether in contract, tort (including, without limitation, negligence), equity or otherwise, for any loss or damage arising from any reliance on or the use of this material in any way. Please view the full legal disclaimer and methodology information on pages 2-3 of the full report.

  • Georgia Power names Jason Cuevas Northeast Region Vice President
    PR Newswire15 days ago

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    ATLANTA, July 8, 2019 /PRNewswire/ -- Georgia Power's Board of Directors has elected Jason Cuevas as vice president for the company's Northeast Region, effective immediately. In this role, he will lead external activities for 368,000 customers in a 39-county area, which includes Athens, Gainesville, Milledgeville, Augusta, and the state's largest jobs-producing construction project, Plant Vogtle Units 3 & 4.

  • Southern Company second-quarter earnings to be released July 31
    PR Newswire15 days ago

    Southern Company second-quarter earnings to be released July 31

    ATLANTA, July 8, 2019 /PRNewswire/ -- Southern Company plans to release its earnings for the second quarter of 2019 by 7 a.m. ET on Wednesday, July 31. Chairman, president and CEO Thomas A. Fanning and CFO Andrew W. Evans will discuss earnings during a conference call for financial analysts at 8 a.m. ET on Wednesday, July 31. Investors, media and the public may listen to a live webcast of the conference call at http://investor.southerncompany.com/webcasts by clicking on the appropriate audio link.

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