|Bid||0.00 x 800|
|Ask||0.00 x 1300|
|Day's Range||10.48 - 11.10|
|52 Week Range||8.79 - 23.60|
|Beta (3Y Monthly)||1.69|
|PE Ratio (TTM)||N/A|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
Sometimes the market has a great reason for knocking down a company's stock price. Other times it knocks it down too far and enterprising investors can find opportunities.
Weak charts and a quantitative rating of "Sell" from TheStreet's Quant Ratings service should keep buyers of Sohu.com Ltd. ADRs sidelined. SOHU has been making lower lows and lower highs the past twelve months, and now has been initiated with a Sell quant rating.
One of the biggest growth narratives this decade has been the rapid expansion, urbanization and digitization of China's economy. Put simply, China's middle class has rapidly expanded over the past several years. That growing middle class has simultaneously urbanized and digitized, creating a surge in demand for internet services and products, which has propelled China's digital economy to grow by leaps and bounds.A big part of this China internet growth narrative has been digital advertising. China's digital ad market has fired off 20%-plus growth year after 20%-plus growth year over the past several years, and the digital ad market has grown from a fraction of the total media landscape to account for the lion's share of media ad spend today. In 2018, digital ad spend represented 65% of total media ad spend in China. In the United States, digital ad share is below 50%.Thus, China's digital ad market has not only grown significantly over the past several years, but it has actually become more dominant than America's digital ad market.InvestorPlace - Stock Market News, Stock Advice & Trading TipsBut, at a 65% penetration rate and against the backdrop of economic weakness throughout China, cracks have started to form in China's digital ad market. Cracks may actually be an understatement here. While eMarketer is calling for another 20%-plus growth year in China's digital ad market, many Chinese digital ad players have been reporting flat growth in early 2019.The result? Multiple Chinese ad stocks have been in sell-off mode. * 7 A-Rated Stocks to Buy Under $10 Is this the end of the Chinese digital ad growth narrative? Which stocks have been impacted? Will they continue to head lower? Let's answer those questions by taking a looking at six Chinese ad stocks to sell after suffering from this slowdown. Baidu (BIDU)Source: Simone.Brunozzi Via Flickr% Off Highs: 60%YTD Return: -28%At the top of this list is one of China's most important and biggest digital ad players, Baidu (NASDAQ:BIDU).For all intents and purposes, Baidu is the Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) of China, as the company is behind China's most widely used internet search engine and has built a very big digital ad business on top of that search engine. But, that digital ad business has come to a screeching halt over the past few quarters. A year ago, Baidu's online marketing business grew revenues at a 23% year-over-year rate. Last quarter, the online marketing business reported just 3% year-over-year revenue growth.The slowdown has nothing to do with lower usage. Daily active users of Baidu App rose nearly 30% in the quarter. Instead, the slowdown has everything to do with China's digital ad market slowing as China's economy has likewise slowed over the past several quarters. So long as this broader economic slowdown persists, which it will so long as trade tensions hang around, then China's digital ad market will continue to slow, too, as will Baidu's core advertising business.To be sure, there are other growth levers here that Baidu can pull and is pulling to keep revenue growth respectable, including smart home, cloud and streaming. But, until the core ad business gets back on track, BIDU stock won't bounce back. Weibo (WB)Source: Shutterstock % Off Highs: 70%YTD Return: -25%Once one of China's highest flying digital ad stocks, Weibo (NASDAQ:WB) has since turned into one of China's worst performing U.S. listed stocks.Much like Baidu is the Alphabet of China, Weibo is the Twitter (NYSE:TWTR) of China. The company operates a micro-blogging social network site that hundreds of millions of Chinese consumers use every day to communicate short messages and sentiment with the public. The Chinese consumer loves the platform. Monthly active users on Weibo have consistently grown at a double-digit pace for the past several years, and the platform now features 465 million monthly active users.That's a big number. But, the problem here is that Weibo is struggling to fully monetize those 465 million users. A year ago, Weibo's advertising business was growing at a near 80% clip. Last quarter, the ad business grew by just 13%. That's a huge slowdown, and it is largely why WB stock has fallen 70% off its all-time highs over the past several quarters. * 10 Stocks to Buy That Could Be Takeover Targets Long term, the upside potential in WB stock is compelling here. The company's market cap per user is tiny, and if it can figure out how to monetize its huge user, the stock will head tremendously higher. But, until those ad growth rates turn around, that big recovery rally will be put on hold. Sohu (SOHU)Source: Sohu.com% Off Highs: 87%YTD Return: -22%Another large Chinese advertiser that has struggled in early 2019 is Sohu (NASDAQ:SOHU).At a high level, Sohu provides online media, search and game services in China, and makes most of its money through throwing ads on those various services. At one point in time, those digital ad businesses were firing on all cylinders. A year ago, the company's revenue growth rate was 22%, led by search advertising revenue growth of 55%.That growth has since evaporated. Last quarter, revenues were down 5% year-over-year, as the search ad business decelerated to just 6% year-over-year revenue growth. As the growth rates have come down, so has SOHU stock, which now sits nearly 90% off its all time highs.The rebound thesis here is less compelling. The digital ad market in China is slowing, and when growth markets slow, the lower hanging fruit tend to be hit the hardest. Some don't make it through the slowdown. Sohu is one of those lower hanging fruits. Thus, the bull thesis here lacks conviction. Tencent (TCEHY)Source: Shutterstock % Off Highs: 33%YTD Return: 3%One of China's largest digital advertisers is Tencent (OTCMKTS:TCEHY), and while TCEHY stock has favored better than its digital ad peers lately, the stock has not been immune to the digital ad slowdown.Tencent is at the epicenter of China's digital economy, operating the company's largest social networks, streaming platforms, online gaming websites and payment apps, among other things. Through its various services, Tencent employs various business models, and generates revenue from various sources. One of those sources is digital advertising. But, the digital ad business isn't a huge component of Tencent. Last quarter, online ads accounted for less than 16% of total revenues.A year ago, that digital ad business was growing at a 55% rate. Last quarter, it grew at just a 25% rate. That's a big slowdown. But, because the digital ad business is just one piece of the pie at Tencent, the company has been able to better weather that digital ad slowdown than its peers. Further, at 25% growth, Tencent's digital ad business is still doing pretty well. * The 10 Best Stocks for 2019 -- So Far Overall, TCEHY stock looks like one of the best China ad stocks to buy on weakness. This company's ad business is still growing at an impressive 20%-plus rate, and revenue diversity limits Tencent's exposure to further weakness in the digital ad market. Bilbili (BILI)% Off Highs: 34%YTD Return: -4%A smaller yet still important Chinese advertiser that has struggled over the past few quarters is Bilibili (NASDAQ:BILI).Bilibili operates a hyper-growth video sharing platform in China that has over 100 million monthly active users, and is growing that user base at a robust 30%-plus rate. The company monetizes that platform through mobile games, live broadcasting, and advertising. All three of those businesses are growing at 25%-plus rates, and the company's total revenue growth rate last quarter was just a hair under 60%. Yet, BILI stock is down 4% year-to-date, and currently trades more than 30% off its all time highs.Why the weakness despite the big growth numbers? Those big growth numbers are less big than they used to be. Over the past four quarters, user growth has dropped from 35% to 31%, and revenue growth has dropped from 105% to 58%. Mobile game revenue growth has dropped from 97% to 27%, and advertising revenue growth has dropped from 144% to 60%.In other words, a broad growth slowdown has led to a demise in BILI stock. But, this company is still in a class of its own when it comes to growth in China's digital economy, and Bilibili is still rapidly gaining share. Thus, the rebound narrative here actually looks pretty good. So long as this company can maintain strong user and revenue growth rates, near-term weakness will pass and the stock will ultimately head higher. Alibaba (BABA)Source: Shutterstock % Off Highs: 30%YTD Return: 10%One of the biggest players in the Chinese digital ad landscape is Alibaba (NYSE:BABA).Better known for its e-commerce platform, Alibaba nonetheless operates one of the largest digital ad businesses in all of China. Those two businesses, and Alibaba's cloud business, have been holding up nicely against the backdrop of an economic slowdown in China. Alibaba's overall revenue growth rates have largely remained north of 50%.Still, BABA stock trades nearly 30% off its all-time highs because investors are concerned that, eventually, slowing economic expansion in China will catch up to Alibaba, and that the company's e-commerce, ad and cloud businesses will all slow. * 7 Dark Horse Stocks Winning the Race in 2019 This could happen. But, it's not happening yet, and it is happening almost everywhere else. Thus, Alibaba has shown impressive resilience which, if sustainable, implies that fears related to a growth slowdown here are overstated. If those fears prove to be overstated, BABA stock will bounce back in a big way from recent weakness.As of this writing, Luke Lango was long GOOG, WB, TWTR, TCEHY and BABA. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 7 Stocks to Buy As They Hit 52-Week Lows * 4 Antitrust Tech Stocks to Keep an Eye On * 5 Gold and Silver Stocks Touching Intraday Highs Compare Brokers The post 6 Chinese Stocks to Sell That Are Suffering From a Digital Ad Slowdown appeared first on InvestorPlace.
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Sohu's (SOHU) bottom line in first-quarter 2019 benefits from its cost-saving efforts. However, sluggish macroeconomic conditions in China negatively impacted ad revenues.
BEIJING (AP) _ Sohu.com Limited (SOHU) on Monday reported a loss of $56.4 million in its first quarter. On a per-share basis, the Beijing-based company said it had a loss of $1.44. Losses, adjusted for stock option expense, came to $1.39 per share.
Here's the understatement of the week: investing in Chinese companies over the past few months has been painful. Stakeholders for internet giant Baidu (NASDAQ:BIDU) can commiserate. Last year, Baidu stock tanked nearly 33%, effectively neutralizing -- or neutering -- the potential seen during 2017's robust bull run.Source: Shutterstock Naturally, most shareholders decided to run for cover. If holding onto relatively stable American companies didn't make sense, their volatile Chinese counterparts obviously didn't fare better. Unsurprisingly, the markets' adventurous folks advantaged the weakness. Since the second half of 2018, short interest in BIDU stock dramatically spiked.As a result, InvestorPlace feature writer James Brumley astutely noted that its latest fourth-quarter 2018 earnings report was crucial. Although Baidu stock benefits from its dominant search engine and its myriad lucrative opportunities, Brumley articulated investors' central question: what are you doing in the meantime?InvestorPlace - Stock Market News, Stock Advice & Trading TipsFortunately for those long BIDU stock, the Chinese tech firm delivered the goods. BIDU beat the consensus estimate for earnings per share, amassing $1.92 per share against the $1.79 target. Additionally, management rang up $3.96 billion in revenue, exceeding the consensus calling for $3.88. Year-over-year, this tally represented 28% sales growth.Even more comforting, the specific details should bolster sentiment towards Baidu stock. According to CEO Robin Li:"The growth rate of Baidu App DAUs has been accelerating over the past year, up 24% year over year to 161 million in December 2018, while Haokan short video app grew to 19 million DAUs from 1 million a year ago."If we're just taking these numbers at face value, we have no reason to doubt BIDU stock. However, complex political and social underpinnings cloud the internet giant's prospects. * 7 Healthy Dividend Stocks to Buy for Extra Stability While I'm not dissuading anyone from BIDU stock, it's worth considering the risks. 'Americanized' User Base Possibly Threatens Baidu StockAs usual, Brumley lays out an excellent roadmap for those interested in BIDU stock. Honestly, I have nothing much to add aside from one of his points: Baidu's moneymaker is the search-engine advertising business, but draconian government oversight threatens this pivotal revenue channel.At first glance, this cyber-police crackdown inherently offers a mitigating effect. It's not just Baidu stock absorbing the unwanted attention. Rather, the Chinese government also targeted rivals such as Sohu.com (NASDAQ:SOHU) and Tencent (OTCMKTS:TCEHY).Historically, crackdowns in China are nothing new. It remains a communist country with totalitarian tendencies. That said, Tencent's WeChat app -- the "backbone" of Chinese millennial modernity -- presents a stark case regarding conflicting ideologies and how that could damage tech firms like BIDU.As South China Morning Post's Laurie Chen reported, Chinese youth have left WeChat in droves. The reason? Parent company Tencent disclosed that they hand over user data to authorities when required legally.Logically, this circumstance recalls Facebook (NASDAQ:FB) and its litany of privacy controversies. Moreover, many Chinese millennials refuse to submit to government totalitarianism like their parents' generation. Like their American counterparts, they're fighting back by leaving WeChat. Click to Enlarge The difference, though, is that we're witnessing a substantive impact. WeChat's active-user growth has decelerated dramatically. Possibly, this trend could spark viability concerns, especially among non-China-based investors.One of the central problems is that China's millennial culture is that they're unlikely to take crap, bluntly speaking. Increasingly, Chinese students have made their presence known in American universities, so much so that it's creating huge geopolitical rifts.During their four-plus years stateside, typically liberal professors indoctrinate students with the "American way." Based on WeChat's peaking growth curve, that individualistic indoctrination conflicts sharply with China's historically conservative culture.Unfortunately, the potential collateral damage threatens Baidu stock. A Worthwhile Gamble in BIDU StockGiven what I just discussed, the prospects for BIDU stock now appear decidedly negative. Perusing international news, the Chinese communist party shows no sign of acquiescing to western progressivism.On the flipside, China has reached a point where they can't willy-nilly antagonize its citizenry. As I mentioned last year, Chinese workers have voiced their displeasure at their own government for the trade-war related pains. Such vocal criticism was unheard of a generation ago.Plus, GDP growth in the world's second-largest economy has slowed conspicuously. Therefore, the government must make a choice: impose their ideology or support their still nascent capitalism. Ultimately, the communist hardliners can wax poetic all they want: money talks and bovine waste walks.Don't be surprised, then, that these internet and social-media crackdowns wane, if only for broader economic sustainability.Finally, I find encouragement with the current technical stability in Baidu stock. With all the short interest pressuring shares, BIDU has held firm. Now armed with a positive earnings result, the company solidified its nearer-term outlook. Therefore, a patient position now could yield strong profitability later.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Smart Money Stocks to Buy Now * The 10 Best Cheap Stocks to Buy Right Now * 7 Restaurant Stocks to Watch in 2019 Compare Brokers The post American Individuality a Surprising Risk for Baidu Stock appeared first on InvestorPlace.
Sohu (SOHU) fourth-quarter 2018 results benefit from improved operational efficiency but declining brand advertising revenues remain an overhang.