TSLA - Tesla, Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
+6.13 (+2.29%)
At close: 4:00PM EDT
Stock chart is not supported by your current browser
Previous Close267.47
Bid0.00 x 900
Ask0.00 x 800
Day's Range266.30 - 274.97
52 Week Range244.59 - 387.46
Avg. Volume8,548,540
Market Cap47.256B
Beta (3Y Monthly)0.05
PE Ratio (TTM)N/A
EPS (TTM)-5.72
Earnings DateApr 30, 2019 - May 6, 2019
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est328.32
Trade prices are not sourced from all markets
  • TheStreet.com5 hours ago

    Fed Stops the Rate Madness: Cramer's 'Mad Money' Recap (Wednesday 3/20/19)

    Today was shaping up to be a bone-crushing session on Wall Street, Jim Cramer told his Mad Money viewers Wednesday. Without one, it will be a lot harder to own sectors like the industrials that need a strong global economy. Cramer explained that President Trump is taking a page from the Ronald Reagan playbook with Russia, "trust, but verify." The Chinese have a long history of not abiding by what they agree to, he said, which was evident most recently in the South China Sea.

  • TheStreet.com6 hours ago

    No News Isn't Good News for Tesla Stock in Elon Musk's Fight With the SEC

    Well, just over a week ago, the SEC submitted a request to file an additional 15 pages of arguments as to why Nathan should rule that Musk is in contempt of court. Nathan granted that motion the same day.

  • CNBC9 hours ago

    The rise of SpaceX and the future of Elon Musk's Mars dream

    In less than two decades, SpaceX went from Elon Musk's dream of a greenhouse experiment on Mars to conducting the majority of U.S. rocket launches. The early years of SpaceX reveal a company that teetered on the edge of dying out, as Musk has said. After three unsuccessful attempts to reach orbit, his team scrounged together enough parts for a fourth rocket, and SpaceX made history with its Falcon 1 rocket.

  • 5 Top Stock Trades for Thursday: S&P 500, NFLX, FDX, ROKU
    InvestorPlace9 hours ago

    5 Top Stock Trades for Thursday: S&P 500, NFLX, FDX, ROKU

    Stocks declined into the Federal Reserve announcement, which is a much better setup than a rally into the announcement. The Fed is keeping rates steady and looks like it may not hike for the rest of the year. That's got shares slightly higher on the day, as bulls cheer the move. Let's look at the S&P 500 to start off the top stock trades list. Top Stock Trades for Tomorrow 1: S&P 500 Some investors like the index, others like the SPDR S&P 500 ETF (NYSEARCA:SPY). Either way though, they tell the same story. You know the old saying, "Don't fight the Fed?" Well, don't. They basically just said they are not looking to do any derailing of the stock market. That should bode well going forward and so far, investors are reacting favorably. Of course, the press conference could always change things, but as it stands, the Fed is dovish and that's reason enough not to fight it.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 4 Unexpected Trade War Stocks That Will Benefit From an End to Tariffs So where does that leave the market? After a strong rally off the March 8th lows (the gap down below the 200-day), the index was showing signs of tiring coming into the meeting. But the S&P 500 made a sweet bounce off the 10-day moving average and prior fourth-quarter resistance near 2,810. So long as these levels hold as support, there's little reason to get bearish. The index has made a series of higher lows and so far the trend is higher. Don't fight the Fed and don't fight the trend. That is, until they change their tone. Top Stock Trades for Tomorrow 2: NetflixAre we finally getting the breakout we've been waiting for in Netflix (NASDAQ:NFLX)? This choppy market has resulted in painfully long wait times for these types of swing trades, but if we don't get stopped out, they're showing signs of life. With Netflix, it seems like every trader on Twitter has had their eye on this one. The 20-day moving average is acting like a springboard for NFLX as it propels over downtrend resistance. This downtrend has batted NFLX down several times over the past month, frustrating a number of investors. But with Wednesday's 4%+ move, investors are hoping the gains will stick. Look for some follow through on Thursday. Traders may want to see that this breakout level holds, buying a slightly lower open on Thursday that quickly goes green and pushes higher. $380 is my first target and $390 doesn't seem unrealistic if the overall markets hold up. Top Stock Trades for Tomorrow 3: FedExEven after FedEx (NYSE:FDX) missed on earnings and revenue estimates and cut its full-year outlook, the stock isn't get too hammered on the day. Let's keep it simple. It's imperative that bulls keep FDX stock over $170. Should it hold, it will solidify the stock as rangebound between $170 and $185, giving bulls hope that some upside could still exist. More important than upside though, is protecting the downside. Should $170 hold, it means FDX won't take out the March lows, which means it won't revisit $150. So the bottom line? FDX needs to stay north of $170, otherwise it's in trouble. Top Stock Trades for Tomorrow 4: Nio Like FedEx, keep it simple with Nio (NASDAQ:NIO). The electric car group -- Tesla (NASDAQ:TSLA) included -- has been struggling lately. In this case, NIO has been trading between ~$5.90 support and ~$8.10 resistance. Struggling with the former, bulls could be in trouble should this area turn to resistance. If it does, the $5.35 lows are on the table and below that, Nio is in no man's land. Bulls can be long with Nio over $6, but be leery if it has trouble holding this level. Top Stock Trades for Tomorrow 5: RokuRoku (NASDAQ:ROKU) has been tough. I love the name as an investment, but as a trade, it looked it was setting up as a nice short this morning. The afternoon bounce has me rethinking it though. $64 is a significant level, dating back to the third and fourth quarter. With the 20-day moving average holding up as support, as well as this $64 level and uptrend support, ROKU stock still looks okay on the long side. * 5 Cloud Stocks to Help Your Portfolio Fly However, should it lose these levels, it could see $60 in a hurry. That was my short thesis this morning, as ROKU was below these marks. That may look like a small move on the charts, but that would represent a fall of almost 9% from current levels. Over $67.50 though and Roku may fill its gap back up near $71. If it does, new highs are possible. Bret Kenwell is the manager and author of Future Blue Chips and is on Twitter @BretKenwell. As of this writing, Bret Kenwell is long ROKU. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Invincible Stocks Leading The Bull Market Higher * 5 Dow Jones Stocks Coming to Life * 7 of the Best High-Yield Funds for 2019 and Beyond Compare Brokers The post 5 Top Stock Trades for Thursday: S&P 500, NFLX, FDX, ROKU appeared first on InvestorPlace.

  • Barrons.com10 hours ago

    What BMW’s Bad News Means for Tesla and the U.S. Auto Industry

    Luxury auto maker BMW issued a profit warning Wednesday, sending its shares down 5%. The company blamed China and trade. Here’s what it means for U.S. car companies.

  • Would-Be Tesla Rival Soars After Snagging First Bull Rating
    Bloomberg11 hours ago

    Would-Be Tesla Rival Soars After Snagging First Bull Rating

    Benchmark analyst Bill Sutherland assigned a “speculative buy” recommendation on the electric vehicle maker. SOLO, the company’s one-person, three-wheel, fully enclosed battery electric vehicle “has a large potential” total addressable market, since 83 percent of all cars on the highway only have one occupant, Sutherland wrote in a note. “This company is producing the car that Elon Musk wishes he were building,” ElectraMeccanica Chief Executive Officer Jerry Kroll said in an interview with Bloomberg Television earlier this year.

  • Starbucks sets up $100 million fund to invest in food and retail startups
    Reuters11 hours ago

    Starbucks sets up $100 million fund to invest in food and retail startups

    The fund, Valor Siren Ventures Fund, will later seek to raise an additional $300 million, the world's largest coffee chain said on Wednesday, ahead of its annual shareholder meeting. "We are inspired by, and want to support the creative, entrepreneurial businesses of tomorrow with whom we may explore commercial relationships down the road," Starbucks Chief Executive Officer Kevin Johnson said in a statement. Starbucks is the latest U.S. food company to invest in startups.

  • Why the Long-Term Bull Thesis on Tesla Stock Remains Strong
    InvestorPlace12 hours ago

    Why the Long-Term Bull Thesis on Tesla Stock Remains Strong

    It has been a rough few months for Tesla (NASDAQ:TSLA). Just as it seemed that Tesla stock was ready to roar to permanent, new highs due to its successful ramp of Model 3 production and a hugely profitable third quarter, TSLA stock started moving in the opposite direction.Source: Shutterstock Ever since that post-earnings rally which pushed the shares to $375 in late 2018, Tesla stock has shed nearly 30% of its value. TSLA now trade hands for less than $270.Why the big selloff of TSLA stock? There were various reasons for it. There are concerns that demand for the Model 3 is slowing after a big 2018 surge. International demand is a big question mark, too. There are also continued concerns about the company's management and the departure of its top executives. Meanwhile, its competition is heating up, and the big profit it generated in Q3 wasn't replicated in Q4. Finally, TSLA may swing back to a loss next quarter, and the Model Y didn't live up to the hype.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 5 Cloud Stocks to Help Your Portfolio Fly Overall, there have been a plethora of headwinds which have weighed on Tesla stock over the past several months. But, much like other headwinds that have hit this stock before, they are largely much ado about nothing.The big picture of Tesla stock remains favorable. The global electric-vehicle market continues to grow by leaps and bounds, and TSLA continues to be the most relevant and innovative player in that market. As long as that remains true, Tesla will remain on track to one day become the most important auto company in the world, delivering millions of EVs every year and raking in billions of dollars in profits.The price of Tesla stock simply doesn't reflect that future reality. As a result, the recent weakness of TSLA stock should be embraced, not avoided. The First Big Idea: The EV RevolutionIn the big picture, there are two big ideas underlying Tesla stock: the EV revolution and Tesla's leadership role in that revolution. Everything else should be largely ignored because it will be drowned out in the long run.With respect to the first big idea, the EV revolution is underway and only gaining momentum. Combining data from InsideEVs and the OICA, we can see that the global EV market has gone from 320,000 deliveries (a market share of 0.5%) in 2014, to 2 million-plus deliveries (nearly 3% market share) in 2018. More than that, market-share expansion is actually accelerating, with 2018's EV share expansion (more than one percentage point) far outpacing 2017's EV share expansion (roughly 0.6 percentage points).In other words, the EV revolution is not only happening globally, but it's actually picking up steam. It won't lose steam anytime soon. Every major auto company in the world is pivoting towards electric vehicles, and building out a robust portfolio of EVs. At the same time, nearly every government is also promoting mass adoption of EVs. Consumer awareness and fondness of these vehicles are also growing.In a nutshell, EVs are the future, and there's no stopping this future.EVs presently represent around 3% of the 70 million annual global passenger vehicle registrations. By 2030, that share could easily climb to 30%, on slightly higher global-vehicle volume, given urbanization trends. If that occurs, global EV delivery volumes could reach roughly 25 million by 2030.That represents a more than twelve-fold increase from 2018's 2 million EV deliveries. The Second Big Idea: Tesla's LeadershipThe second big idea is that TSLA is leading this EV revolution through unprecedented innovation in the EV space and product expansion.A few years ago, Tesla had one niche, very expensive EV that was a sports-car lookalike: the Model S. Today, TSLA has the Model S, the Model X, the Model 3, and the Model Y, four electric vehicles which are very different and together appeal to many different types of buyers. In other words, Tesla has gone from a one-trick pony, to a maker of multiple types of high-demand EVs.Naturally, this innovation and product expansion have led to market-share gains for TSLA. According to InsideEVs, TSLA has gone from under 15% plug-in-vehicle market share in the U.S. in 2014 to over 50% market share in 2018.This expansion should continue for the foreseeable future. Tesla just unveiled the Model Y, an EV crossover which further expands Tesla's EV product portfolio and addressable market. The competition will eventually catch up with TSLA, and its market-share expansion will stop. But the company's robust track record of market-share expansion implies that TSLA will forever remain a relevant and very important player in the soon-to-be-huge global EV market.That market will one day reach 25 million annual deliveries. If Tesla has market share of just 10%, that means it will make 2.5 million deliveries annually. Assuming a $50,000 average price tag, 25% gross margins, and a 10% operating-spending rate, that implies $10 billion-plus in potential net profits. Based on a price-earnings multiple of 20 for Tesla stock, that equates to a long term market cap for Tesla stock of $200 billion-plus.TSLA currently has a market cap of under $50 billion. Thus, Tesla stock has tremendous long-term potential. The Bottom Line on Tesla StockThe two big ideas and trends supporting Tesla's long-term growth outlook remain healthy. As long as they remain healthy, most other near-term headwinds that the company is facing are just noise. If this noise leads to downturns of Tesla stock (which is occurring right now), then that's a buying opportunity. As a result I'm buying TSLA stock on this recent dip.As of this writing, Luke Lango was long Tesla stock. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Invincible Stocks Leading The Bull Market Higher * 5 Dow Jones Stocks Coming to Life * 7 of the Best High-Yield Funds for 2019 and Beyond Compare Brokers The post Why the Long-Term Bull Thesis on Tesla Stock Remains Strong appeared first on InvestorPlace.

  • Are Elon Musk and Tesla Boosting Q1 Car Orders?
    Market Realist12 hours ago

    Are Elon Musk and Tesla Boosting Q1 Car Orders?

    Are Elon Musk and Tesla Boosting Q1 Car Orders?(Continued from Prior Part)Tesla  In the last few quarters, Tesla (TSLA) has managed to report profitability with the help of significant improvements in Model 3 production. On February 28, the company

  • Morgan Stanley Says Tesla Must Start Asking Strategic Questions
    Bloomberg14 hours ago

    Morgan Stanley Says Tesla Must Start Asking Strategic Questions

    Tesla shares are down nearly 20 percent this year, a decline that reflects rising market concern about demand for its electric cars, especially as the company announced multiple job cuts. Jitters spurred by the exit of several high-profile executives and a continued tussle with the U.S. Securities and Exchange Commission have also weighed on the stock.

  • Market Realist14 hours ago

    Electric Vehicles and Trump’s Policies: Gauging the Impact

    Can US Companies Keep Both Trump and Investors Happy?(Continued from Prior Part)Electric vehicles To complicate things further, automakers need to conserve cash and spend it judiciously on new technologies such as autonomous vehicles. Automakers have

  • TheStreet.com14 hours ago

    Tesla Competitor Electra Meccanica Soars After Analyst Says It's a Buy

    , a Canadian electric vehicle maker with a market cap of below $150 million, were soaring 33.63% to $4.57 a share Wednesday after Benchmark Research analyst Bill Sutherland began coverage of the company with a speculative buy rating and a $6 price target. Electra Meccanica, based in Vancouver, was founded in 2015 and went public in September 2017. Electra Meccanica is building a one-seated car called the Solo with just three wheels.

  • TheStreet.com15 hours ago

    Tesla Analyst: Better Battery Production Could Be 'Major Competitive Advantage'

    "We believe Tesla continues to clearly streamline its battery manufacturing efficiency process to a point that is a major competitive advantage vs. encroaching EV competitors, "wrote Wedbush Securities analyst Dan Ives on Wednesday. Tesla investors have begun to realize that the company would not have the EV market all to itself forever.

  • Barrons.com15 hours ago

    Tiny Tesla Competitor Electrameccanica Vehicles’ Stock Is Soaring Today

    An analyst’s attention is pulling up shares of a small company called Electrameccanica Vehicles this morning.

  • CNBC17 hours ago

    Ford tweaks Tesla on Twitter as Detroit carmaker plans 'Mustang-inspired' all-electric SUV

    President of the Americas Joe Hinrichs told CNBC the company is moving quickly toward producing what it previously described as a "Mustang-inspired" all-electric SUV that will be in showrooms next year.

  • The Main Problem Facing Tesla Stock Is Still Its Management
    InvestorPlace17 hours ago

    The Main Problem Facing Tesla Stock Is Still Its Management

    There's no battleground stock in the market more intense than Tesla (NASDAQ:TSLA). Bears think that the TSLA stock price will eventually near zero as its finances collapse. Bulls think that Tesla has some of the best cars in the world and a maverick CEO who's undertaken a bold mission to fight a corrupt system, making Tesla stock undervalued.Source: Mike Lau via Flickr (Modified)As I noted last month, the battle for the most part has proven to be a stalemate. Tesla stock has traded sideways for close to two years now. Bears have been winning of late - TSLA stock has dropped 25% from its early December highs of $375, but TSLA stock price has bounced yet again in recent sessions. * Top 7 Service Sector Stocks That Will Pay You to Own Them I've generally sided with those who are bearish on Tesla stock, and I still do. For all the noise about the stock, for all the battles on Twitter (NYSE:TWTR), for all the commentary about CEO Elon Musk and the Securities and Exchange Commission, there's one underlying reason why I lean more towards the bears on this one.InvestorPlace - Stock Market News, Stock Advice & Trading TipsThe bull case on Tesla stock requires - at least - that the company become the best automobile manufacturer of all-time. I've never believed that would happen, and recent developments have given me little reason to change my mind. The Case for Tesla StockTesla bulls will argue that outlook of TSLA is positive for reasons that go well beyond automobiles. Between the solar business, the Powerwall, and battery technology, Tesla can revolutionize the entire, global energy industry. It's that potential which drives uber-bulls to suggest that Tesla stock could eventually be worth thousands of dollars per share.But to reach that point, Tesla has to win in automobiles first. If its car business remains unprofitable all those dreams will end, particularly with the company's solar business struggling. The gross profit of its energy generation and storage segment declined 21% in 2018, according to its 10-K.And it's tough to win in the automotive sector. It's a cyclical, capital-intensive, brutally competitive industry. Among major U.S. manufacturers, only Tesla and Ford Motor Company (NYSE:F) have avoided bankruptcy. Margins are thin, which keeps profitability down in good times, while significant fixed costs turn those profits negative in a hurry when sales decline.Musk knows this. During the Model 3 ramp, he tweeted that the company had "gone from production hell to delivery logistics hell." But Tesla believes it will be the best in the long-term. It's targeted 25% gross margins even for the $35,000 Model 3 , and outside experts think the car's margins can reach 30%. The 25% figure would be among the best in the industry.It's too simple to say that if Tesla hits its gross margin targets, the TSLA stock price will go up, and if it doesn't, the TSLA stock price will go down. But it's not far from the truth.With the gross margins on its vehicles coming in at 25%+, Tesla makes more net profit per car than pretty much anyone else, justifying the huge valuation of Tesla stock. If its margins drop, Tesla will become just another car maker, and ordinary automotive stocks don't trade at 31 times forward earnings, as TSLA stock does. The Problem with Tesla StockAt this point, however, I'm not sure how an investor can trust this company. Musk's credibility already has been eroded by years of broken promises. And those promises go beyond being overly aggressive with timelines.Musk tweeted in October that the company started building its own car carrier trailers. He used the same platform the next month to tell investors that "we bought some trucking companies & secured contracts with major haulers."But a recent filing shows that Tesla only made one acquisition related to the car carriers, in January. And there's been no mention of the carriers since then.Meanwhile, executives are fleeing left and right. Tesla's CFO left, and was replaced by a 34-year-old with zero experience. The general counsel departed after the Musk tweet that led the SEC to seek a contempt- of-court order against him. The Senior Director, Engineering left in January. In September, the VP of the Gigafactory and the VP of Manufacturing departed.Left to his own devices, Musk made a serious error. And it's an error that Tesla bulls need to take seriously. This isn't a case of the commonly alleged 'FUD' (fear, uncertainty, and doubt) coming from shorts. It's a move that calls into question Musk's ability to make Tesla the best automotive manufacturer, particularly with so little outside help. The Store ClosuresIt's hard to remember a more poorly executed move by any company than Tesla's recent store closings. At the end of February, the company announced via a blog post that the long-awaited $35,000 Model 3 was finally available. This seemed like good news for Tesla stock; the bears had long argued that Tesla never would be able to sell the cars for such a low price.But in the same announcement, Tesla also disclosed that it was "shifting sales worldwide to online only." That move would cut costs by 6%, according to the company, enabling it to sell the Model 3 for $35,000.In other words, TSLA decided to close all of its stores. The move blindsided its employees, as Jalopnik reported. As many observers have pointed out, the decision came nine days after the company's 10-K filing repeatedly cited plans to expand Tesla's retail footprint. And TSLA somehow seems to have forgotten that it owed more than $1 billion for leases on those stores.So Tesla backtracked. Some stores that were closed will be reopened. About 20% of locations are "under review." And the company's prices now are rising "about 3%," although the Model 3 will still be sold for $35,000.Tesla's execution was nothing short of disastrous, creating a major problem for the owners of Tesla stock. As Jalopnik detailed, Tesla employees have no idea what to do at the moment. Test drives were canceled and then reinstated. Even Electrek, which is always sympathetic to Tesla's cause, pointed out that the move would lead to massive pay cuts for its employees. What This Means for the TSLA Stock PriceSo Tesla changed a significant part of its go-to-market strategy, seemingly on a whim. Again, the move came nine days after the company said it was expanding its retail operations. As the Wall Street Journal pointed out, Tesla has signed new leases this year.And while Tesla is claiming that 78% of its sales were made online anyway, Jalopnik noted that the company told its customers to order online even when they were in the showroom. At best, Tesla risked 22% of its sales and wanted to require that customers put down $40,000 to keep some of its cars for a week, rather than offering test drives.There's another fundamental problem. If Tesla is only cutting prices by 3% instead of 6% because its showrooms will stay open, but it's not raising the price of the Model 3, it's clear that the Model 3 will be less profitable than the company had hoped.It's not as simple as saying that the company's gross margins are going to drop by three percentage points, but that's probably in the ballpark. That suggests that the company's 25% gross margin target will drop to 22%.But the fundamental problems aren't the issue here. The issue is the company's management. Close to zero thought went into the decision to close the stores. It appears highly likely that Tesla's management - including Musk - was unaware the move would cost it over $1 billion upfront. It disrupted customer service, enraged employees, and upended its future negotiating position with landlords for essentially nothing.A company fighting for razor-thin margins in a tough industry can't do that or anything close to it. Those who are bullish on Tesla stock are expecting the company to outperform giants, yet it's acting like a mismanaged startup. That's a huge problem for Tesla stock, and should dissuade investors from putting buying TSLA stock when its market cap is nearly $50 billion.As of this writing, Vince Martin has no positions in any securities mentioned. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 15 Stocks Sitting on Huge Piles of Cash * The 10 Best Stocks to Buy for the Bull Market's Anniversary * 7 Dividend Stocks With Big Yields Compare Brokers The post The Main Problem Facing Tesla Stock Is Still Its Management appeared first on InvestorPlace.

  • A New Approach to EV Marketing Will Do Wonders for Ford Stock
    InvestorPlace18 hours ago

    A New Approach to EV Marketing Will Do Wonders for Ford Stock

    Ford Motor (NYSE:F) looks as if it is going to market its electric vehicle program seriously rather than just throw a couple more products for people to have if they want. This bodes well for Ford stock over both the short and long term.Source: Barbara Eckstein via FlickrEven if the only goal was to aggravate already-frustrated Tesla (NASDAQ:TSLA) shareholders, well played … well played.On Thursday evening, shortly before Tesla unveiled its Model Y crossover vehicle, Ford's official Twitter account posted a simple yet electrifying message. The three words "Hold your horses" appeared immediately below an electric blue outline of the highly-recognizable pony emblem that appears on the grill of the automaker's Mustangs.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * Top 7 Service Sector Stocks That Will Pay You to Own Them There was no further explanation, although that was almost certainly part of the plan. That is, let the market speculate about what all it could mean, even if the fact that an electric version of the popular muscle car is in development isn't exactly a secret.That buzz could be more powerful than any advertising Ford may wish to buy when it comes time to promote the car. The EV Era and Ford StockIt wasn't exactly news. Ford Motor had already confirmed back in early 2017, even before CEO Jim Hackett took the helm, that a hybrid version of the Mustang was in the works and expected to be on the streets by 2020. Ditto for its popular F-150 pickup truck.Hackett didn't redirect that development. Indeed, he's upped the ante, so to speak. In early 2018, just a few months following Hackett's hiring, the automobile manufacturer announced it would offer 40 electrified vehicles (all-electric and hybrid) by 2022.It was a decision rooted in the obvious. Aside from the fact that Tesla made EVs cool enough to copy, increasingly, combustion engines are socially as well as politically unpopular.There's also the not-so-small reality that eventually, the world will run out of the fossil fuels needed to power conventional vehicles. Although the date for the so-called peak oil pivot continues to be pushed down the road, that day will come sooner or later. Better to over prepare than under prepare.To that end, Ford committed to invest $11 billion worth of capital to develop its fleet of electric vehicles. That mix will feature fewer sedan-like vehicles, and more trucks/SUVs.If Thursday's tweet was what it looks like it was, to the delight of Ford stock holders, the company's going to wade waist-deep into the EV fray in style. New Positioning and Ford StockThe shift can't happen soon enough, if that's what it takes to light a fresh fire under the stock. Ford stock is trading at half of its high hit in mid-2014, and is barely off of multi-year lows reached in December.That's a very big 'if,' however.As cool as an all-electric or hybrid Mustang may be, Ford's revival will lie in how well it sells more conventional vehicles to consumers who are decreasingly brand loyal. Not only is General Motors Company (NYSE:GM) continuing to develop EVs, newcomers like Nio (NYSE:NIO) will eventually launch an array of battery-powered vehicles in the U.S. and abroad. It won't be easy, because the Ford name doesn't turn heads like it used to.An all-electric muscle car that nods back to the best of the past can change that.The trick? Marketing. Better marketing than most electric vehicles presently get, joined with the manufacturing of EVs consumers can actually get excited about.While largely unprofitable in its early years and questionably profitable now, the advent of Tesla did validate one thing: consumers still respond to wants more than needs. That's going to require a change to the way Ford as well as rival GM advertise. As Forbes contributor Ariel Cohen described it late last year, "Some analysts say that GM had hoped EVs would just go away, as illustrated by the anemic marketing campaigns for their Chevy Volt and all-electric Bolt."Thursday's tweet from Ford at least suggests the company is willing to make EVs as fun and cool as they are practical, adding a long-missing ingredient to the mix. Looking Ahead for Ford StockRegardless of the smart move to the inevitable future of automobiles, Ford's paradigm shift still isn't in and of itself a reason to step into Ford stock. It bolsters the bullish case to be sure, but it's not a game-changer, at least not yet.Give the company some time though. It's started down that road, and is now having a little fun with the most-fun-but-still-affordable car in its lineup. An all-electric Mustang that can draw some of the attention away from Tesla may be the starting point for selling more practical electric vehicles to drivers not interested in going from 0 to 60 in less than five seconds.Branding, as Tesla has proven, is as important as building a quality car.As of this writing, James Brumley held a long position in Ford. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Financial Stocks to Invest In Today * 7 Single-Digit P/E Stocks With Massive Upside * 5 Chip Stocks on the Rise Compare Brokers The post A New Approach to EV Marketing Will Do Wonders for Ford Stock appeared first on InvestorPlace.

  • Barrons.com20 hours ago

    Podcast: A 3.4% Decline for Tilray Over Pot Shortage, and Two Other Numbers You Need to Know

    Numbers By Barron’s is a two-minute financial podcast with three vital numbers to start your morning. The financial markets are hinting at a rate cut in 2020, which has some people worried about a recession. The decline came after U.S. regulators filed a statement claiming that chief executive Elon Musk had violated a court order.

  • Henrik Fisker on His Latest Hail Mary for Relevancy

    Henrik Fisker on His Latest Hail Mary for Relevancy

    The Aston Martin DB9 and BMW Z8 designer had previously announced plans to produce an expensive electric sports car instead. After an initial 2008 debut and prolonged hiatus until production started in 2011, the lugubrious hybrid-electric sedan received middling reviews (famously breaking down during Consumer Reports testing) and complaints from owners about reliability and craftsmanship.

  • Cramer: The court can rein in Tesla CEO Elon Musk's tweet...
    CNBC Videos6 hours ago

    Cramer: The court can rein in Tesla CEO Elon Musk's tweet...

    Cramer: The court can rein in Tesla CEO Elon Musk's tweeting with one of these three moves||7000070802.

  • The rise of SpaceX and the future of Elon Musk's Mars dre...
    CNBC Videos9 hours ago

    The rise of SpaceX and the future of Elon Musk's Mars dre...

    What started as Elon Musk's vision to create a science experiment on Mars has turned into a powerhouse in the aerospace industry, shipping private satellites, NASA missions and military cargo. SpaceX has some of the most powerful rockets and many of th...

  • Will Apple's streaming service be a threat to Netflix?
    Fox Business Videos14 hours ago

    Will Apple's streaming service be a threat to Netflix?

    Loup Ventures Managing Director Gene Munster on Apple preparing to launch a streaming service, the mounting competition among streaming services and concerns over the outlook for Tesla.

  • GM isn't keeping its covenant with its customers or its retailers: Auto dealer
    Fox Business Videos18 hours ago

    GM isn't keeping its covenant with its customers or its retailers: Auto dealer

    Flemington Car & Truck Country Chairman Steve Kalafer on concerns over General Motors business model.

  • Elon Musk tweet sparks fresh fight with SEC
    Reuters Videos23 hours ago

    Elon Musk tweet sparks fresh fight with SEC

    The U.S. SEC says Tesla founder Elon Musk has not complied with a court ruling that he get all his tweets approved by company counsel. Ryan Brooks reports.