Reuters2 years ago
Delta Air Lines will serve Starbucks brand coffee on all of its flights, growing its existing partnership with the world's biggest coffee chain, the companies plan to announce on Wednesday. The Atlanta-based carrier has served Seattle's Best Coffee, which Starbucks owns, for free since 2011, and now it will replace that with free cups of the Starbucks name-brand for all of its customers. Reduced airline competition and the falling cost of jet fuel have returned money to airlines' pockets to decrease debt, pay its shareholders dividends and invest in new airport facilities, planes and amenities. Delta has focused heavily on brand partnerships with the likes of Porsche for gate-to-gate transfers of elite passengers to Tumi for business-class amenity kits.