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logoMorningstarJanuary 14, 2022

The Boston Beer Company, Inc.: Truly Demand Continues to Hinder Narrow-Moat Boston Beer’s Performance; Shares Attractive

Symbols
SAM
Sector(s)
Consumer Defensive
Rating
Current Price
$286.10
Fair Value
Economic Moat
Stewardship
Summary

Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by la

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Analyst Profile

Jaime M Katz

Senior Equity Analyst
Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.Katz holds a bachelor's degree in economics from the University of Wisconsin and a master's degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.