AllAnalyst Report
logoMorningstarApril 30, 2021

The Clorox Company: The Zest for Clorox's Cleaning Fare Tapers in Q3; Cost Headwind Surge; Shares Still Not a Bargain

Symbols
CLX
Sector(s)
Consumer Defensive
Rating
Current Price
$172.45
Fair Value
Economic Moat
Stewardship
Summary

With a history dating back more than 100 years, Clorox now sells a variety of consumer staples products, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, SOS, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. Just shy of 85% of Clorox’s sales stem from its home turf.

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Analyst Profile

Erin Lash

Sector Director
Erin Lash, CFA, is director of consumer sector equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. In addition to leading the sector team, Lash covers packaged food and household and personal care companies.Before joining Morningstar in 2006, she spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance.Lash holds a bachelor's degree in finance from Bradley University and a master's degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.