AllAnalyst Report
logoMorningstarSeptember 15, 2020

The Estée Lauder Companies Inc.: Wide-Moat Estee Lauder Accelerating Digital Transformation Amid Pandemic Disruption

Symbols
EL
Sector(s)
Consumer Defensive
Rating
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Current Price
$224.91
Fair Value
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Economic Moat
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Stewardship
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Summary

Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (52% of 2020 sales), makeup (33%), fragrance (11%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, and Origins. The firm operates in 150 countries, with 27% of revenue stemming from the Americas, 44% from Europe, the Middle East and Africa, and 30% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

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