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logoMorningstarJanuary 20, 2021

Ford Motor Company: Low F-150 Inventory Hurts Ford's Fourth-Quarter Sales, but We Have High Expectations for 2021 Demand

Symbols
F
Sector(s)
Consumer Cyclical
Rating
Premium
Current Price
$11.98
Fair Value
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Economic Moat
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Stewardship
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Summary

Ford Motor Co. manufactures automobiles under its Ford and Lincoln brands. The company has about 14.1% market share in the United States and about 7% share in Europe. Sales in North America and Europe made up 68% and 20% of 2019 auto revenue, respectively. Ford has about 190,000 employees, including about 56,000 UAW employees, and is based in Dearborn, Michigan.

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Analyst Profile

David Whiston

Sector Strategist
David Whiston, CFA, CPA, CFE, is an industrials strategist for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers the automotive industry, including dealerships, parts manufacturers, and automakers. He has covered the automotive industry since joining Morningstar in 2007.Before Morningstar, Whiston spent four years in PricewaterhouseCoopers’ New York real estate audit practice and one year in its Chicago office working on real estate acquisition due diligence.Whiston holds a bachelor’s degree in business administration with a concentration in accounting from the University of Richmond. He also holds a master’s degree in business administration with concentrations in finance, economics, and organizational behavior from the University of Chicago Booth School of Business. He holds the Chartered Financial Analyst® designation, and he is a Certified Public Accountant and a Certified Fraud Examiner. In 2012, he ranked first in the specialty retailers and services industry in The Wall Street Journal’s annual “Best on the Street” analysts survey. He ranked first in the same industry in 2011.