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logoMorningstarFebruary 25, 2021

The J. M. Smucker Company: No-Moat Smucker Continues to Benefit as Consumers Shelter at Home, but Shares Fairly Valued

Symbols
SJM
Sector(s)
Consumer Defensive
Rating
Current Price
$130.79
Fair Value
Economic Moat
Stewardship
Summary

J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2020 revenue), but also in U.S. food-service (10%), and international (3%). Its largest category is pet food and treats (38% of 2020 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (32%) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (9%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (5%) with number-one Uncrustables.

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Analyst Profile

Rebecca Scheuneman

Equity Analyst
Rebecca Scheuneman is an equity analyst on the consumer team for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers food manufacturers, food distributors, and North American grocers.Before joining Morningstar in 2018, Scheuneman spent more than eight years as an analyst/portfolio manager at Forester Capital Management, covering the consumer and healthcare sectors. Prior to that, she spent nearly 11 years covering the consumer and other sectors for Allstate Investments.Scheuneman holds a bachelor’s degree in marketing from Northern Illinois University and a Master of Business Administration in finance from DePaul University. She also holds the Chartered Financial Analyst® designation.