AllAnalyst Report
logoMorningstarFebruary 25, 2021

L Brands, Inc.: Victoria’s Secret Finally Makes Sustained Headway for L Brands; Placing Shares Under Review

Symbols
LB
Sector(s)
Consumer Cyclical
Rating
Current Price
$66.80
Fair Value
Economic Moat
Stewardship
Summary

L Brands is a women's intimate, personal-care, and beauty retailer operating under the Victoria's Secret, Pink, and Bath & Body Works brands. The company generates the majority of its business in North America, with about 5% of sales coming from international markets in fiscal 2019. Distribution channels include more than 2,600 stores and online, which represented about 20% of total sales in 2019. The company still plans to break Bath & Body Works into a stand-alone business, which we expect to be executed in 2021.

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Analyst Profile

Jaime M. Katz

Senior Equity Analyst
Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.Katz holds a bachelor's degree in economics from the University of Wisconsin and a master's degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.