AllAnalyst Report
logoMorningstarSeptember 18, 2020

Marriott International, Inc.: Marriott's High-Priced Hotels Lag Lower-Price Options Near-Term, But Brand Advantage Enduring

Symbols
MAR
Sector(s)
Consumer Cyclical
Rating
Premium
Current Price
$135.61
Fair Value
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Economic Moat
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Stewardship
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Summary

Marriott operates 1.4 million rooms across roughly 30 brands. Luxury represents nearly 10% of total rooms, while full service, limited service, and time-shares are 45%, 44%, and 2% of all units, respectively. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represent 96% of total rooms. North America composes 67% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

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