AllAnalyst Report
logoMorningstarOctober 19, 2020

The Scotts Miracle-Gro Company: Biden Win May Spur Momentum for Cannabis Industry; Companies with U.S. Exposure Better Positioned

Symbols
SMG
Sector(s)
Basic Materials
Rating
Current Price
$74.55
Fair Value
Economic Moat
Stewardship
Summary

Scotts Miracle-Gro is the largest provider of gardening and lawncare products in the United States. The majority of the company's sales are to large retailers that include Home Depot, Lowe's, and Walmart. Scotts Miracle-Gro can sell its products at a higher price point than its competition because of a well-recognized portfolio of brands that include Miracle-Gro, Roundup, Ortho, Tomcat, and Scotts. Scotts is also the leading supplier of cannabis-growing equipment in North America through its Hawthorne business.

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Analyst Profile

Seth Goldstein

Equity Analyst
Seth Goldstein, CFA, is an equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers agriculture, chemicals, copper, and lithium companies in the basic-materials sector. Goldstein is also the Chair of Morningstar's Electric Vehicle Committee.Prior to assuming his current role in 2017, Goldstein was an associate equity analyst covering the basic-materials sector. Before joining Morningstar, Goldstein was a senior financial analyst for Oasis Financial, a financial analyst for Berkshire Hathaway Energy, and a field operations supervisor for the U.S. Census Bureau.Goldstein holds a bachelor's degree in journalism from Ohio University and a master's degree in business administration, with a concentration in finance, from the University of Iowa. He also holds the Chartered Financial Analyst® designation.