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Morningstar•December 17, 2020
Morningstar•December 17, 2020WPP plc: Third-Quarter Account Wins and Continuing Increase in Ad Spending Bode Well for WPP in 2021
Symbols
WPPSector(s)
Communication Services
Rating
Current Price
$48.18
Fair Value
Economic Moat
Stewardship
Summary
Headquartered in the U.K., WPP is the world’s largest ad holding company, based on annual revenues. WPP's services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue c
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Analyst Profile
Ali Mogharabi
Senior Equity AnalystAli Mogharabi is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers Internet and software companies.Before joining Morningstar in 2016, Mogharabi was a senior equity analyst for Singular Research, where he covered the technology and biotechnology sectors. His previous experience also includes roles as a senior equity analyst for B. Riley & Co., associate analyst for Roth Capital Partners, sales consultant for Oracle, and business development consultant for Aerospike.Mogharabi holds a bachelor’s degree in economics from the University of California, San Diego; a master’s degree in business administration from University of California, Irvine; and a master’s degree in applied economics from the University of Michigan.