AllAnalyst Report
logoMorningstarJune 18, 2020

The Swatch Group AG: Are Smartwatches Coming for Luxury Timepieces Next?

Symbols
SWGAY
Sector(s)
Consumer Cyclical
Rating
Premium
Current Price
$14.50
Fair Value
Premium
Economic Moat
Premium
Stewardship
Premium
Summary

Swatch Group’s biggest brands are Omega (number-two Swiss watch brand by sales after Rolex), Longines (the largest premium watch brand and number four by sales globally), Breguet, Tissot (the leader in midrange Swiss watches with around 4 million annual unit sales), and Swatch. Swatch group employs 36,000 people, half of them in Switzerland. We estimate that Swatch Group makes about 30% of its sales from Omega, 10% from ultraluxury brands, 19% from Longines, 13% from Tissot, and 4% from Swatch. We estimate Omega and Longines to be the group’s most profitable brands.

Premium
Subscribe to Yahoo Finance Premium for full access
Read the latest independent research including analyst forecasts, ratings on the US economy, and more. Get individual company and overall sector level recommendations.
Try Premium FREE

Analyst Profile

Jelena Sokolova

Equity Analyst
Jelena Sokolova is an equity analyst for Morningstar Holland BV, a wholly owned subsidiary of Morningstar, Inc. Based in Amsterdam, she covers the consumer discretionary/luxury goods sector.Before joining Morningstar in 2016, Sokolova worked as a senior equity analyst at CE Asset Management in Zurich covering European large caps.Sokolova has a master’s degree in international business from Riga International School of Economics and Business Administration (RISEBA). She holds the Chartered Financial Analyst® designation.