AllAnalyst Report
logoMorningstarApril 12, 2021

ServiceNow, Inc.: ServiceNow Shares Look Increasingly Attractive Amid Tech Underperformance Year to Date; $573 FVE

Symbols
NOW
Sector(s)
Technology
Rating
Current Price
$534.75
Fair Value
Economic Moat
Stewardship
Summary

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).

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Analyst Profile

Dan Romanoff

Sector Director
Dan Romanoff, CPA, is an equity research analyst on the technology, media, and telecommunications team for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers software.Before Joining Morningstar in 2019, Romanoff spent 12 years in buy-side equity research covering the technology and telecommunications sectors, most recently at Holland Capital Management. Prior to that, he spent five years in sell-side equity research as an associate analyst at UBS and a senior analyst at Credit Suisse covering various areas within technology, including hardware, software, and semiconductors. Romanoff also has worked as an auditor and in valuation services for major public accounting firms.Romanoff holds a bachelor's degree in accountancy and a Master of Business Administration in finance, both from the University of Illinois at Urbana-Champaign. He also holds the Certified Public Accountant and Accredited in Business Valuation designations.