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logoMorningstarNovember 16, 2020

Hilton Worldwide Holdings Inc.: Hilton's Brand Advantage Continues to Grow, as COVID-19 Resurgence Creates Uneven Near-Term Demand

Consumer Cyclical
Current Price
Fair Value
Economic Moat

Hilton Worldwide Holdings operates 998,000 rooms across 18 brands addressing the midscale through luxury segments as of Sept. 30. Hampton and Hilton are the two largest brands by total room count at 28% and 22%, respectively, as of June 30. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.

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Analyst Profile

Dan Wasiolek

Senior Equity Analyst
Dan Wasiolek is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers gaming, lodging, and online travel.Before joining Morningstar in 2014, Wasiolek spent 16 years as an analyst and portfolio manager covering U.S. mid- and large-cap strategies for Driehaus Capital Management.Wasiolek holds a bachelor’s degree in business administration from Illinois Wesleyan University and a master’s degree in business administration, with a concentration in finance, from the DePaul University Kellstadt School of Business.