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Morningstar•September 08, 2020
Morningstar•September 08, 2020Weibo Corporation: Weibo Needs To Put More Focus on Improving Return on Investment for Advertisers
Summary
Weibo is the largest social media platform in China. As of 2016, Weibo had 313 million monthly active users and 139 million daily active users, many of whom are drawn there by the millions of key opinion leaders in entertainment, sports, and business circles. Sina is the major shareholder, holdi
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Analyst Profile
Chelsey Tam
Equity AnalystChelsey Tam is an equity analyst for Morningstar Investment Management Asia Limited, a wholly owned subsidiary of Morningstar, Inc. She primarily researches China internet and Macau gaming stocks.Before joining Morningstar in 2013, she was a sell-side analyst at a securities firm in Hong Kong. Before that she was a buy-side associate, and earlier she was a research lab assistant at the Rotman School of Management in Toronto.Tam holds bachelor’s degrees in commerce (finance) and economics from the University of Toronto.