AllAnalyst Report
logoMorningstarSeptember 14, 2020

Under Armour, Inc.: No-Moat Under Armour’s Lagging Turnaround Efforts Further Complicated by Pandemic

Symbols
UA
Sector(s)
Consumer Cyclical
Rating
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Current Price
$14.82
Fair Value
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Economic Moat
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Stewardship
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Summary

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale and direct-to-consumer channels, including e-commerce and nearly 400 total factory house and brand house stores. Under Armour also operates digital fitness apps with more than 200 million users. The Baltimore-based company was founded in 1996.

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