Companies nervous about getting pulled into the increasingly political NFL conversation should take a stand one way or the other, one ad executive says. Otherwise, they risk becoming irrelevant.
DAZN, the U.K. sports streaming platform, is launching in the U.S. in September with exclusive boxing and MMA fights and aims to be a Netflix for live sports.
MLB has an attendance problem, and is looking to collectibles for help. The owner of Bergino Baseball Clubhouse in NYC says collectibles are independent from the current problems in baseball today.
Major League Baseball is launching MLB Crypto Baseball, a game where users will pay in ether to buy digital collectibles tied to specific moments in games.
Sports video app Fancred jumps into the live broadcast space for the NBA Finals with comedian Michael Rapaport and NBA alum Brian Scalabrine.
Swedish soccer star Zlatan Ibrahimovic, new to the LA Galaxy, will be the face of Visa's global marketing campaign for the World Cup. Is he the right choice?
Super Bowl champion Martellus Bennett talks Trump and kneeling protests, NFL ratings decline, retiring from football, and his children's books and business plans.
Super Bowl champion Martellus Bennett, newly retired from the NFL, is focusing on his creative firm The Imagination Agency, and looking to Apple, Disney, and Nike for business lessons.
NBA Hall of Famer David Robinson, member of a newly formed Commission on College Basketball, discusses the ongoing NCAA corruption investigation and its impact on March Madness this year.
MLB extends its deal with YouTube TV, including sponsorship of the 2018 and 2019 World Series, and bringing MLB.tv to YouTube TV subscribers for an extra fee.
Golden State Warriors star Draymond Green is buying 20 Blink Fitness gyms. As his Warriors teammates jump into tech investing, Green is focusing on fitness businesses.
The ongoing FBI probe into bribery at top college basketball programs is moving slowly, but Yahoo Sports’ Pete Thamel says it could be a “tipping point” for exposing corruption in the sport.
Chloe Kim, Red Gerard, Lindsey Vonn and Shaun White are winning gold and attract big sponsorships — but the overall endorsement prospects for Olympic athletes are typically limited compared to NFL, NBA, and MLB stars.
NFL primetime ratings dipped for a second season in a row; three-time NFL All-Pro Shawne Merriman gives his take on why.
Toronto FC star Jozy Altidore, fresh off winning the MLS Cup and being named MLS Cup MVP, talks about the future of pro soccer in America, social media in the locker room, and his plans for after soccer.
This year, Fanatics acquired Majestic, got investments from SoftBank, NFL, NFLPA, MLB, and NHL, and expanded internationally. It's our Yahoo Finance sports business of the year for 2017.
The athleisure space is overcrowded, with Lululemon, Athleta, Nike, Adidas, Amazon, and many small players, but demand is still higher than classic apparel; this trend is not going away.
NFL tight end Rob Gronkowski says fantasy football has helped the NFL grow and reach new fans, but that it "does get annoying" for the players.
The 2017 World Series matchup is set: Houston Astros vs LA Dodgers. It's two exciting teams, but it's unlikely to bring the smash hit TV ratings that last year's game did.
As Major League Baseball implements efforts to speed up its games, fans expect a 20-second pitch clock is coming in 2018. Mariano Rivera, the retired Yankee great, doesn't like the idea.
As the Yankees continue into the 2017 playoffs, Yankees legend Mariano Rivera talks athlete investing, cars, community service, and Derek Jeter.