Chloe Kim, Red Gerard, Lindsey Vonn and Shaun White are winning gold and attract big sponsorships — but the overall endorsement prospects for Olympic athletes are typically limited compared to NFL, NBA, and MLB stars.
NFL primetime ratings dipped for a second season in a row; three-time NFL All-Pro Shawne Merriman gives his take on why.
Toronto FC star Jozy Altidore, fresh off winning the MLS Cup and being named MLS Cup MVP, talks about the future of pro soccer in America, social media in the locker room, and his plans for after soccer.
This year, Fanatics acquired Majestic, got investments from SoftBank, NFL, NFLPA, MLB, and NHL, and expanded internationally. It's our Yahoo Finance sports business of the year for 2017.
The athleisure space is overcrowded, with Lululemon, Athleta, Nike, Adidas, Amazon, and many small players, but demand is still higher than classic apparel; this trend is not going away.
NFL tight end Rob Gronkowski says fantasy football has helped the NFL grow and reach new fans, but that it "does get annoying" for the players.
The 2017 World Series matchup is set: Houston Astros vs LA Dodgers. It's two exciting teams, but it's unlikely to bring the smash hit TV ratings that last year's game did.
As Major League Baseball implements efforts to speed up its games, fans expect a 20-second pitch clock is coming in 2018. Mariano Rivera, the retired Yankee great, doesn't like the idea.
As the Yankees continue into the 2017 playoffs, Yankees legend Mariano Rivera talks athlete investing, cars, community service, and Derek Jeter.
With the NFL at the center of political controversy, official sponsors and other brands that advertise during football are nervous, says ad exec Brian Cristiano. He also gives a view of the future of NFL advertising.
Fantasy football has been a boost to the NFL — but the growth of fantasy sports, particularly DFS, is likely to come from other sports than football.
Amazon is streaming 11 NFL games this season for Prime members. But the interesting part here for Amazon's business is the data it will collect for advertisers.
When the NFL finds itself involved in scandal, all that matters in a business sense is what official league sponsors say. And usually, they don't say much.
While DraftKings and FanDuel were spending money on legal costs, RotoGrinders was making money off DFS content — without any of the legal risks.
Two planned NFL stadiums, in Los Angeles and Las Vegas, have projected costs higher than $2 billion-- and it's unlikely these structures will have a positive impact on the local economy.
Saul "Canelo" Alvarez fights Gennady Golovkin on Sept. 16, and the boxing match is expected to deliver. Oscar De La Hoya, promoting the fight, promises "two trains colliding."
Negative noise around the NFL is loud at the start of this season-- but official league sponsors like McDonald's, Pepsi and Nationwide aren't going anywhere. Wasserman partner Elizabeth Lindsey explains, in episode 2 of our new podcast on the business of football.
The Atlanta Falcons' new stadium offers crazy low food prices: $2 hot dogs, $2 sodas, $5 beers. Yahoo Finance visited the stadium to get the inside story of the team's surprising business strategy.
Yahoo Finance launches the Sportsbook podcast series; the first season will examine the business of the NFL, with host Dan Roberts and guests ranging from CEOs to advertising experts to academics.
Barstool Sports is growing rapidly and attracting attention for its podcasts in particular. Barstool CEO Erika Nardini spoke candidly about Barstool's strategy and what other sports media outlets are doing wrong.
Three months after daily fantasy app Draft sold to Paddy Power Betfair, its flexing its bigger budget: Draft has new endorsement deals with Shaq, Floyd Mayweather, Richard Sherman, Antonio Brown and more.
With the initial hype over daily fantasy sports fading somewhat, FanDuel, the originator of the business, is rolling out a new season-long fantasy football product.
The fingerprint system CLEAR, which speeds up security lines at airports, is now in seven different MLB parks. Changing the fan experience at sports arenas is the next growth area for the company.
Formula E, the three-year-old, all-electric car racing series, is ramping up its roster of big automakers, thanks to the industrywide electric trend.