Swedish soccer star Zlatan Ibrahimovic, new to the LA Galaxy, will be the face of Visa's global marketing campaign for the World Cup. Is he the right choice?
Super Bowl champion Martellus Bennett talks Trump and kneeling protests, NFL ratings decline, retiring from football, and his children's books and business plans.
Super Bowl champion Martellus Bennett, newly retired from the NFL, is focusing on his creative firm The Imagination Agency, and looking to Apple, Disney, and Nike for business lessons.
NBA Hall of Famer David Robinson, member of a newly formed Commission on College Basketball, discusses the ongoing NCAA corruption investigation and its impact on March Madness this year.
MLB extends its deal with YouTube TV, including sponsorship of the 2018 and 2019 World Series, and bringing MLB.tv to YouTube TV subscribers for an extra fee.
Golden State Warriors star Draymond Green is buying 20 Blink Fitness gyms. As his Warriors teammates jump into tech investing, Green is focusing on fitness businesses.
The ongoing FBI probe into bribery at top college basketball programs is moving slowly, but Yahoo Sports’ Pete Thamel says it could be a “tipping point” for exposing corruption in the sport.
Chloe Kim, Red Gerard, Lindsey Vonn and Shaun White are winning gold and attract big sponsorships — but the overall endorsement prospects for Olympic athletes are typically limited compared to NFL, NBA, and MLB stars.
NFL primetime ratings dipped for a second season in a row; three-time NFL All-Pro Shawne Merriman gives his take on why.
Toronto FC star Jozy Altidore, fresh off winning the MLS Cup and being named MLS Cup MVP, talks about the future of pro soccer in America, social media in the locker room, and his plans for after soccer.
This year, Fanatics acquired Majestic, got investments from SoftBank, NFL, NFLPA, MLB, and NHL, and expanded internationally. It's our Yahoo Finance sports business of the year for 2017.
The athleisure space is overcrowded, with Lululemon, Athleta, Nike, Adidas, Amazon, and many small players, but demand is still higher than classic apparel; this trend is not going away.
NFL tight end Rob Gronkowski says fantasy football has helped the NFL grow and reach new fans, but that it "does get annoying" for the players.
The 2017 World Series matchup is set: Houston Astros vs LA Dodgers. It's two exciting teams, but it's unlikely to bring the smash hit TV ratings that last year's game did.
As Major League Baseball implements efforts to speed up its games, fans expect a 20-second pitch clock is coming in 2018. Mariano Rivera, the retired Yankee great, doesn't like the idea.
As the Yankees continue into the 2017 playoffs, Yankees legend Mariano Rivera talks athlete investing, cars, community service, and Derek Jeter.
With the NFL at the center of political controversy, official sponsors and other brands that advertise during football are nervous, says ad exec Brian Cristiano. He also gives a view of the future of NFL advertising.
Fantasy football has been a boost to the NFL — but the growth of fantasy sports, particularly DFS, is likely to come from other sports than football.
Amazon is streaming 11 NFL games this season for Prime members. But the interesting part here for Amazon's business is the data it will collect for advertisers.
When the NFL finds itself involved in scandal, all that matters in a business sense is what official league sponsors say. And usually, they don't say much.
While DraftKings and FanDuel were spending money on legal costs, RotoGrinders was making money off DFS content — without any of the legal risks.
Two planned NFL stadiums, in Los Angeles and Las Vegas, have projected costs higher than $2 billion-- and it's unlikely these structures will have a positive impact on the local economy.
Saul "Canelo" Alvarez fights Gennady Golovkin on Sept. 16, and the boxing match is expected to deliver. Oscar De La Hoya, promoting the fight, promises "two trains colliding."
Negative noise around the NFL is loud at the start of this season-- but official league sponsors like McDonald's, Pepsi and Nationwide aren't going anywhere. Wasserman partner Elizabeth Lindsey explains, in episode 2 of our new podcast on the business of football.