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Traditional Advertising & Marketing VS Central Hub and Resource Link®️(CHRL): What's The Difference?

Imagine driving at 80 miles an hour with your family, and you see a billboard with an attractive ad of a real estate agent with an offer. It just so happens, you are in the market for a house and you are looking for an agent. So this billboard captures your attention.

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You reach your destination and ask people about the billboard because you cannot recall the agent’s name or phone number, but nobody knows anything; they know there is a sign, but they don’t know the details either. You don’t seem to find the answers you are looking for, so you move on and enjoy the day with your family.

Now, imagine that same ad in a setting where you were able to act upon your interest and gather detailed information about that realtor, saving it on your mobile device. You now have the information and have access to it at your convenience.

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Which Scenario Do You Think Has A Higher Chance Of Conversion?

The world around us has changed, and so has the way of advertising and marketing. An interesting statistical figure brought my attention to the importance of having the right approach for your business. Let's have a look at it:

Data shows that 627,000 new businesses are formed every year in the United States. However, the Bureau of Labor Statistics shows 45% fail during the first five years; and 65% during the first 10 years. Only 25% make it to the 15-year milestone.

The only difference between success and failure for almost all businesses is having the right approach. One of the biggest factors is customer retention.

I am sure you will be surprised to know that the probability of selling to an existing customer is 60-70 percent compared to just 5-20 percent for a prospect.

The same concept applies in marketing as well. The chances of converting a customer who has accessed information about your brand in a meaningful way are significantly higher compared to a new prospect. You must understand your customers' needs/interests/desires and make changes in your strategies to suit them.

This is where marketing and advertising come into the picture. The right way of reaching your audience and then staying in their life for a relatively longer period helps you stand apart from your competitors.

Central Hub and Resource Link®️, or CHRL, is revolutionizing the way businesses reach their target audience. CHRL allows enterprises to convey their message effectively along with tracking the success of each of their efforts.

What Is The Central Hub And Resource Link?

Central Hub and Resource Link®️ is a centralized hub that allows consumers to access/link to resources and information about the space they are in and the surrounding area. These hubs provide support and resources that provide access to information about programs and targeted services based on the needs and interests of the user.

These hubs exist to collect data, classify, strategically communicate with people in physical locations, and ensure they have a positive experience.

CHRL can be placed in any physical location where there is footfall. Anyone can interact with the software system just by coming near to the screen, which can have combinations of videos, images, audio, and text that will attract people.

An individual simply uses hand gestures to access every piece of information about your company that you wish for them to know. The screens and landing pages are fully customizable, and you can add in data, images, and videos to effectively convey your message and value proposition to your prospects.

Want to know the best part?

You can add QR codes that the user can scan and save/download any piece of information or document. The whole interactive session builds an image in the prospect's mind and allows them to access the same information the next day with a click on their mobile phone.

CHRL is built to solve problems associated with traditional forms of marketing and advertising.

How is CHRL different from traditional Advertising & Marketing?

CHRL helps position businesses as a resource to help users accomplish a goal rather than coming off as just trying to sell them something.

Unlike traditional Advertising & Marketing, CHRL allows communication to go both ways and allows users to browse and learn at their own pace. CHRL increases customer acquisition and brand loyalty by facilitating a low-pressure environment where people can develop a deeper emotional connection with the brands they're exploring.

Being a resource link, CHRL:

  • Increases revenues

  • Alleviates workload on employees/employers

  • Improves customer/client experience

  • Enhances Brand image

  • Increases Customer Acquisition

To talk to the team directly, you can call them at 1-844-637-2224.

Not Just That, There Are Other Benefits And Features Of Chrl That You Must Know:

1 Create an enhanced experience for customers that is safe and memorable.

Brands with superior customer experiences bring in 5.7 times more revenue than competitors that lag in customer experience (Morgan, 2021).

CHRL is the answer to safe engagement during the COVID-19 pandemic. The whole experience involves no touching, and users can use the software system from a distance with hand gestures.

2 Allow consumers to act upon interests/impulses immediately.

During COVID-19 a study found that 61% of people made impulse purchases during a 30 day period (Berger & Stanek, 2021). It was also found that Every customer makes 3 impulse purchases per week (Sha, 2020).

The biggest problem with billboards or radio ads is that prospects cannot take immediate action based on impulse reactions. Impulse reactions form one of the most significant treasures for numerous companies, and CHRL allows users to take action at the same moment, including payments. CHRL allows your organization to capture impulse purchases and impulse reactions.

3 Generate additional revenue.

Adding this subscription-based opportunity to your business can increase your company valuation by up to 8 times (Eyamie, Why recurring revenue increases your business valuation).

CHRL acts as an additional source of revenue for hotels, dealerships, showrooms, institutes, and numerous other places. CHRL is flexible to meet the needs of any industry while allowing your organization to offer an easy subscription opportunity that will allow for recurring revenues, thereby increasing your business valuation.

4 Increase visibility and awareness.

If you increase your company visibility and increase the awareness customers have of your company, you will find that you are able to retain more customers. A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%. (The untold benefits of increased visibility 2021)

CHRL allows you to convey more in a limited timeframe. It is proven that people will engage with CHRL for an average of six minutes. CHRL is entertainment engagement, one of the most sought-after forms of communicating with customers.

5 Understand and react to customer habits and interests.

84% of companies that work to improve their customer experience report an increase in their revenues (Morgan, 2021).

CHRL gives you numerous analytical data points that you can use to analyze the response to every ad and landing page and make changes to improve the experience.

6 Influence and lead your industry.

Becoming a leader in your industry could mean 30% more ROI (pretax). (Market share-a key to profitability, 2014)

CHRL helps you portray your image as the industry leader by being the first to adopt innovative technologies that embrace a customer-driven communication methodology.


CHRL helps businesses overcome the biggest challenges responsible for limiting their growth.

MESA’s Central Hub and Resource Link®️ are helping businesses leverage attention, interest, and early-bird benefits. The whole concept takes care of every step of the customer journey and gives the companies an insight into the things that they should improve with the power of analytics.

To know more, get in touch with MESA’s team and anyone can review their official website, MESAent.net. You can also copy-paste this Touch-Free Digital Kiosk - Central Hub and Resource Link® (CHRL) to watch the video on youtube