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2021 Emmy nominations: How HBO Max, Netflix, Disney+ secured 'dominance' over cable networks

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Yahoo Finance’s Alexandra Canal reports on streaming services’ domination in the 2021 Emmy nominations and the future outlook for traditional cable television networks.

Video Transcript

Welcome back. And today's Fame and Fortune, we're going to take an inside look at those Emmy nominations, which were out this week. Among the show's WandaVision in Hamilton setting records. We've got Ale Canal here with all those details. Ale.

ALEXANDRA CANAL: That's right, Alexa. Streaming was the big winner here when it came to these Emmy nominations. We take a look at the network wins.

We have HBO along with its fledging streaming service. HBO Max leading the way with 130 nominations. Netflix was in second with 129 nods. And two-year-old Disney Plus came in third with 71 nominations, whereas traditional cable network NBC finished fourth with just a mere 46 nominations. So way behind the others.

And then rounding out the top five, we have Apple TV Plus with 37 total nods. Largely thanks to the breakout Comedy Series Ted Lasso. Ted Lasso earned 20 nominations right up there with the most nominated shows.

Which also went to streaming, we had Netflix is the crown with 24 nods. At Disney is the Mandalorian also with 24 nods. And Wanda Vision as you mentioned coming in third it was securing 23 nominations. And this was the first time in Emmy's history that the top three most nominated shows came from streaming platforms. Whereas we saw nods for traditional cable or broadcast networks experiencing all time lows in the comedy category, for example. ABC'S Black was the only non streamer to be nominated.

So right now, we're seeing this streaming dominance. I did have a chance to speak with Comscore senior media analyst Paul Garabedian about this. And he said the reason that we're seeing these things right now is because streaming, they have the resources to really put the money where their mouth is, and they're able to allow these creatives. The creative freedoms that they want.

For example, if you take a look at Netflix, they just inked a multi-year deal with Steven Spielberg. They shelled out $450 million to secure the next two knives out equals. We also have Disney, which will be the home for the new Beatles documentary. Essentially stealing that from theaters this upcoming Thanksgiving.

So you know, I think that they are able to do things a little differently than cable. They're able to provide those freedoms. They're able to provide the money and the infrastructure that these creatives want in order to create the best quality content.

So we'll see where things go from here. But I will say streamers have been nominated in the past, and they don't necessarily go on to win. So that's something that I'll be watching really closely. Although it looks like the odds are in their favor from all of these nominations.