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2022 Super Bowl: Restaurant chains and major food brands get ready for the big game

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Yahoo Finance's Brooke Dipalma discusses how Applebee's, Popeyes, Buffalo Wild Wings, Chipotle, and M&M's are gearing up for some Super Bowl weekend food specials.

Video Transcript

JARED BLIKRE: Well, we want to pivot now to the big game over the weekend. And we have Brooke DiPalma, Yahoo Finance's Brooke DiPalma for this. She's going to break down some of the hot trends in tasty treats and where to score some of the best deals. Brooke, where can they be found?

BROOKE DIPALMA: That's right, Jared. Well, let me tell you first that there's lots of room for opportunity here because Americans are set to consume 112 million pounds of snacks on Super Bowl Sunday, giving lots of room for different players to score big this Sunday. So first, I want to start with some Super Bowl deals that are set to take place throughout this week and leading up to the big game.

So Applebee's here offering 20 free boneless wings with any purchase over $40. Quite the deal there. Chipotle is offering free queso blanco by using the promo code QBLANCO, or you could also opt in for a free small side instead with any purchase. Popeyes, lots of things happening in this $6 big box. So for only $6, you can get signature bone-in chicken or three tenders, a side of two signature sides, and a buttermilk basket. So that's only $6.

Now this is one that our audience has to remember about because this one will only happen if there's overtime. And this past season, there's been 22 overtime games, so it just might happen here in the Super Bowl. But Buffalo Wild Wings will offer six free boneless or traditional wings on February 28. So it's two weeks following the Super Bowl between the hours of 4:00 to 7:00 your local time, and customers can score those.

Now I do want to take a look at limited time offerings that are also being offered to fans throughout this week and have been going on throughout the month of January. First, we have something that I actually really want to try this, Jared. This is the buffalo chicken sandwich and buffalo spiced cheese fries happening at Shake Shack that's in their new seasonal menu. But it came out just in time for the big game.

And then interesting one at M&Ms, they're offering album artwork. Now as you can see right there, they are with David Bowie, Her, Kacey Musgraves, and Rosalia are just some of the artists featured in this album artwork packs. And those have been on the shelves. I haven't seen them quite myself, but those have been on the shelves throughout the month of January, giving an ode to the power of music bringing people together, just like this big game will this Sunday.

JARED BLIKRE: Yeah, David Bowie, Kacey Musgraves, quite the combo right there. But I got to ask you, what kind of traffic, digital, foot, or otherwise, are some of these restaurants typically seeing on this day?

BROOKE DIPALMA: Yeah, so Jared, for that one, I want to take a closer look at the pizza chains specifically because they're actually not all even offering specific deals for this upcoming Sunday, yet their foot traffic is booming. Now this is last year's Super Bowl. And experts say they're expecting quite the same for this upcoming year as Super Bowl Sunday is one of the most hottest Sundays in which fans and customers are ordering pizza. That's one of the number one takeout foods for this year.

And if we take a closer look at Pizza Hut, they're out with their new Spicy Lover's Pizza. That's a limited time offering there. Papa John's is actually offering a sweepstakes opportunity for a customer to win free pizza for a year. Once again, Jared, that's free pizza for an entire year by sharing your favorite way to eat pizza, whether it's folded. I hate to say I'll be eating the crust first. They're encouraging fans to tag what's your style in sweepstakes.

And then also Domino's just ordering, or offering rather, their mix and match deal, their carryout deal. Now those are ones that are going on throughout the month. And yet, on this Sunday, fans will still come in. They don't care if it's a big deal or a small deal. They're simply looking to meet that craving with pizza during the big game.

JARED BLIKRE: All right. Well, you know, I haven't even had lunch yet, Brooke, and this has just been torture, especially after talking to the Yum Brands CEO earlier. Yahoo Finance's Brooke DiPalma, thanks for stopping by with that.