Adidas and the ‘Kanye Effect’ is the hottest debate in the sneaker world

Can Kanye West save Adidas? If you ask so-called “sneakerheads,” the devoted shoe collectors, the answer is yes. But Adidas executives, and some analysts, are more hesitant to put the company’s recent success on West’s shoulders. Yahoo Finance reporter Dan Roberts and Justine Underhill discuss.

Advertisement