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Amazon debuts Halo fitness wristband

Amazon debuts its first fitness tracker. Yahoo Finance’s Dan Howley shares the details.

Video Transcript

JULIE HYMAN: All right, let's talk about Amazon's new wearable. It's called Halo. And I don't know, is it-- how does this thing work, Dan? Because there's some questions about it.

DAN HOWLEY: Yeah, this is a new wearable. It's a new product category for Amazon, jumping in and getting this kind of fitness wearable. It's got some weird features, though.

There's two microphones on it that can analyze your voice to see what kind of tone it has, to see how you're speaking to people. It's not necessarily a mood gauge, like a mood ring or anything. But it's a very odd kind of feature.

And then there's a body mass scan. And basically, you would use your smartphone to take a 3D image of yourself. And that would then provide you with your body mass index. Now body mass index, you can debate that, whether or not it's actually an accurate measurement of health or anything along those lines.

It doesn't actually measure the type of fat that you have in your body. There's different types of fat. Some are good. Some are bad. Some are really bad. But it's just a strange addition.

I think outside of that, though, it has the basics that you would expect out of a fitness tracker. It can track activity. There's a temperature sensor on it, which is very good. But it's also entering a very crowded market. $99-- it's not the most expensive. It's not the least expensive.

And since it's a new name, it's hard to know if people will actually go for this. But for now, I think I would stick with the Apple Watch or a Fitbit.

RICK NEWMAN: [HOWLS] --ley. Look, we know what they're doing here. The reason they want to know how fat everybody is is because they want to get into the health care space, right? That's where the future money is.

DAN HOWLEY: Basically, yeah. I mean, look, they want to know what people want, what people are using, what people need. And then they can serve up ads on Amazon. I mean, they're not going to use this data for ads at all. They said that specifically. But if people are going to buy this, then they can say oh, we'll get deeper into the health care space.

JULIE HYMAN: Hmm, all right. Dan Howley, Rick Newman, have a fantastic weekend. Thank you so much.