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America's number-one sneaker retailer jumps into the subscription business

Nike is the latest brand to jump into the subscription business, with the launch of their kids service, Nike Adventure Club. The services allows parents to order shoes for children ages 2 to 10 either on a quarterly, bimonthly or monthly basis, by paying monthly fees of $20, $30 or $50, respectively. The subscription service launch comes just ahead of back-to-school season, where parents will be seeking out deals that alleviate the cost of back-to-school shopping. Yahoo Finance's Myles Udland, Emily McCormick, and Ines Ferre discuss.