U.S. Markets close in 2 hrs 2 mins

App Annie releasing new report on Gen Z

Analytics company App Annie is releasing its new reportcalled “How to Win Gen Z.” This report will share insight on how to understand Gen Z, how they are consuming content, and ways for companies to best to engage with this growing population. Yahoo Finance’s Jen Rogers, Myles Udland, Andy Serwer and Brian Cheung discuss with App Annie CEO Ted Krantz.