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Apple beats out Android for majority of the U.S. smartphone market

Yahoo Finance's Dan Howley discusses the competition between Apple and Google over the smartphone market.

Video Transcript

- All right, some big Apple News now. The iPhone US market share hitting an all time high last quarter, giving it more than 50% of the total US market share for the first time ever, according to a new market intelligence report. Tech Reporter Dan Howley here with the latest. Dan, I got to admit, I thought this was achieved long ago. I just assumed we were 60% or 70%.

DAN HOWLEY: Yes. So it's the first time that it's had a majority since 2007 of devices. So Android has been there, right? And there's a reason for that.

There's more Android devices on the market. There's a greater breadth of options for Android devices, whether it's the high end, the entry level, the mid range. So the iPhone-- if you're looking for an entry level smartphone, the iPhone is really not where you're going to go, unless you get the S or something along those lines.

But, but there are great Android phones out there. And so it's interesting to see that Apple is finally taken this lead back and that they have that many different devices out there. And a lot of it has to do with how Apple markets itself, right? Like, all the other companies kind of try to ape this, but you have the iPhone, the Apple Watch, the AirPods, Apple TV Plus, Apple Fitness Plus, and it all just meshes so well.

Look, you take a pair of AirPods out of a box, you press the little button on it, and it connects to your phone instantly, right? You try doing that with an Android smartphone, you got to download an app. There's this whole different kind of rigmarole you got to work your way through. So it just is more convenient overall.

I do think, though, that Google, in particular, is putting out some really great devices. So I don't necessarily know how long Apple will be able to hold on to this

- Oh, you think this could reverse?

DAN HOWLEY: I think it'll continue to go back and forth over and over. Just because-- I mean, look, Google is really putting out some fabulous stuff at relatively low prices.

- They got so far to go, man.

DAN HOWLEY: Oh, yeah, they do. They do.

- It would 20 years to catch up.

DAN HOWLEY: Yeah, yeah. But, I mean, overall Android, they still have Samsung, which, I mean, it's Samsung. They just like dominate globally. So I do think that eventually it'll switch back to Android. And it'll just be-- it's good to have these two competitors, you know, OS competitors, I guess. It would be nice if there were more, but, you know, Blackberry died because of these two, so.

- It's hard to compete.

DAN HOWLEY: Yeah.

- And it really is tough to beat-- it, it is tough to beat that Apple ecosystem for sure.