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Apple pokes fun at Google in new privacy Ad

Apple fired shots at Google in the tech company's new privacy commercial. Yahoo Finance's Dan Howley weighs in.

Video Transcript

ADAM SHAPIRO: Let's go to Dan Howley, because talking about a home run, privacy issues seem to be a big winner for consumers. So what's going on with Apple and privacy?

DAN HOWLEY: Yes, today Apple released a new ad, basically skewering their competitors-- Google, Facebook, Amazon-- anyone that really relies on user data or collecting information on users. And the ad essentially shows what would happen in a world where you walk around and yell out the various things you search for on your phone or use your phone for. For instance, there's a guy standing on a bus who shouts out that he searched for eight divorce lawyers last night on his web browser. That's clearly a hit at Google's Chrome. And the idea behind this ad is to essentially say that Apple values your privacy and security above all else.

Now, Apple does do a good job with privacy and security. They do not make money off of user information. They make money off of when you purchase their iPhones or their AirPods or anything along those lines.

But Apple has had issues in the past with security. You'll remember that exploit that was used via a WhatsApp text that exposed Jeff Bezos' iPhone 10 content. And more recently, there was an issue with the Apple native Mail App.

So there is a lot of issues going on behind the scenes. Apple, again, very good when it comes to security and privacy. But they're not impenetrable.