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Apple Talks Streaming TV Service with Comcast Using Set-Top Box

Apple is reportedly in talks with Comcast about developing a streaming-television service using an Apple set-top box. The Wall Street Journal reports that Apple plans to allow users to stream live and on-demand programming stored in cloud servers. The report says Apple wants its TV service's traffic to be separated from public Internet traffic in heavily-used portions of cable pipes -- ensuring faster service. According to the report, Apple and Comcast are not yet close to an agreement.