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Apple WWDC: Vision Pro announcement, stock reaction

Apple officially announced its Vision Pro mixed reality headset at its annual WWDC event on Monday. Yahoo Finance spoke to experts across the industry regarding the announcement, the high $3,499 price tag, and Apple stock reaction.

Yahoo Finance Live's Akiko Fujita provided her take on the Vision Pro headset price point. Fujita said, "We're talking about $3,500, and that's going to be the real test for Apple."

Yahoo Finance tech editor Dan Howley attended the WWDC event and gave his opinion on consumer interest. Howley said, "As far as VR, AR goes overall, this seems to be the one that's going to get people the most interested."

Eric Abbruzzese, ABI Research Research Director, and Bob O'Donnell, TECHnalysis Research President & Chief Analyst, joined Yahoo Finance Live to break down some of the key themes from the WWDC event.

Abbruzzese said, "$3,500 is a tough pill to swallow for anybody ... but Apple is very good at delivering unique content in a very seamless way."

O'Donnell said, "I think they did a good job of positioning it in a way a lot of different people could see, oh maybe I could use that."

Yahoo Finance markets reporter Jared Blikre took a look at Apple (AAPL) stock after the Vision Pro announcement. Blikre said, "We really saw a big sell off, that big down red candle, that came off on the announcement of the headset ... but I think it's notable too that Apple had climbed to a record-high just before that announcement."

Video highlights:

00:00:03 - Yahoo Finance Live's Seana Smith and Akiko Fujita

00:00:25 - Yahoo Finance tech editor Dan Howley

00:00:40 - Bob O'Donnell, TECHnalysis Research President & Chief Analyst

00:01:05 - Eric Abbruzzese, ABI Research Research Director

00:01:19 - Yahoo Finance markets reporter Jared Blikre

Video Transcript

SEANA SMITH: We've got a couple of big announcements here from the tech giant. And among them was this long-awaited headset that we're looking at right now.

AKIKO FUJITA: We heard Tim Cook say specifically it's the first Apple product you can look through and not at. And we do have a price tag. $3,499. We're talking about $3,500. And that's going to be the real test for Apple. How many people are willing to shell out that kind of money?

DAN HOWLEY: I think a lot of people are going to balk at that price. Apple recognizes that this is going to be a low-selling product for the time being. And then, eventually, they'll likely lower the cost of that. But as far as VR/AR goes overall, this seems to be the one that's going to get people the most interested.

BOB O'DONNELL: I think they did a good job of positioning it in a way that a lot of different people could see, oh, maybe I could use that. That is, of course, until the price point hit. And then that's obviously a big concern. The question really for me is, what's the long-term wearability of the device? But that'll be a big question is, what's the long-term comfort? And then does it deliver enough value for that $3,500 price point?

ERIC ABBRUZZESE: $3,500 is a tough pill to swallow for anybody. It creates a difficult go to market, I think. But Apple is very good at delivering unique content in a very seamless way.

JARED BLIKRE: There was a bit of a decline coming into the opening remarks here. And then we really saw a big sell off. That big down red candle, that came off on the announcement of the headset. Is that ominous? I think it's a little bit too early to tell you. But I think it's notable too that Apple had climbed to a record high just before that announcement.

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