Back to the Roots expands with new funding
Alejandro Velez, co-founder and co-CEO of Back to the Roots, joins The Final Round to announce $3 million in series C funding from Central Garden & Pet and Blue Scorpion Investments. Just last year, Back to the Roots took its direct-farmer sourced cereals and became the first organic cereal ever offered in US Public Schools, displacing Kellogg’s out in NYC.