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Back to the Roots expands with new funding

Alejandro Velez, co-founder and co-CEO of Back to the Roots, joins The Final Round to announce $3 million in series C funding from Central Garden & Pet and Blue Scorpion Investments. Just last year, Back to the Roots took its direct-farmer sourced cereals and became the first organic cereal ever offered in US Public Schools, displacing Kellogg’s out in NYC.