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Can United Airlines stock keep climbing even as customers rank it near the bottom in satisfaction?

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It's been four years since United and Continental merged to become the nation's second largest airline, but the air up there is a bit turbulent. The stock might be up (the the tune of more than 150% since the merger) but the much watched JD Power annual satisfaction survey puts the mega carrier second to last for the third year running. So why do investors love airlines like United and others even while customers largely don't?