Burgers are ‘recession-proof’: Arby’s president on fast food in an era of inflation
According to Arby’s President Jim Taylor, burgers are ‘recession-proof,’ and the fast food industry is ‘ripe for disruption.’ Taylor joined Yahoo Finance live on June 13, 2022.
Video Transcript
JIM TAYLOR: The burger business is ripe for disruption. Food is something that is a simple pleasure that people can access every day that makes them feel just a little bit better about whatever they're dealing with. And so I think it is pretty recession-proof. And our philosophy is, look, if we provide these premium, craveable sandwiches in a QSR environment, you're going to pay a lot less than if you go to a fast-casual chain or an independent or a sit-down place. So we think that is an opportunity for us to provide great value for premium products for guests that are looking to that, and might give Arby's a shot.
Folks may not know that about 20% of our menu mix is new over the last couple of years because we've been innovating during the time of COVID. You know, I'm excited for our sales reels. We have grown over 150,000 average unit sales volume since COVID. And we're on track for our 12th consecutive year of same-store sales growth.
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