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Chris Paul on how endorsement deals have changed

The ten-time NBA All-Star and spokesman for State Farm talks about how athletes now approach endorsement opportunities in different ways.

Video Transcript

- Do you think kind of the Model here for athletes and business off the court or off the field has changed?

CHRIS PAUL: It changed drastically, drastically. And I'm so fortunate that I played for a long time, right? So 15 years. And there was once upon a time where you come into the NBA and they're like, here, will you hold this, and smile, and we'll pay you something for it. But, you know, athletes-- everyone are so much more in tune now and understand that you want to be a part of something that you really believe in, and you want to do equity deals. You want to have opportunity to grow with the business that you're building.