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How Dig Inn is Doing Business Differently Than McDonald's


Dig Innâ¿¿s Founder & CEO Adam Eskin shares the different strategies the company is using to differentiate it from established chains like McDonald's. Unlike many national restaurant chains, the interior of a Dig Inn is laid out in an assembly line format, helping to boost efficiency during peak hours. Like Chipotle, Dig Inn has employed unique menu prices to reduce the amount of change in the cash register. According to Dig Inn, having prices that round to the nearest quarter after tax helps to bolster its efficiency. Find out what other strategies Eskin shared with TheStreet.