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Disneyland tracks customers data with Magic Bands

 Disney invested $1 billion to launch Magic Bands back in the early 2000s the bands hold your place in line and make payments, unlock your hotel room... but they also, unsurprisingly, track data such as what rides you like and who your favorite Disney characters are

According to a new Bloomberg story, this device has led to a major boom in operating profits, bringing in $4.5 billion, an 18 percent jump from the year before.