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How Donald Trump is changing the face of advertising

In the final stages of the most unconventional presidential race in history, Donald Trump (and Hillary Clinton to an extent) are spending more money on out of home (OOH) advertising, according to proprietary data from DOmedia, an OOH advertising exchange with billions in ad assets flowing through its systems. Yahoo Finance's Jared Blikre sits down with DOmedia CEO Ken Sahlin to break down the latest trends.