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E-Cigarette Industry is not Smoke and Mirrors and Big Tobacco Knows This


Vapor Corp CEO, Jeff Holman, explains that listing on the NASDAQ from OTC is a big milestone for the company because it now gets a broader investor base, air of legitimacy and credibility and VPCO is the only NASDAQ listed e-cigarette pure play. Regarding regulatory risks, Holman believes that being responsible and simply following the rules is how to stay one step ahead. Many big tobacco companies, like Lorillard and Altria have entered the e-cigarette category and Holman believes that it actually helps because it lends to some legitimacy. In addition, The bigger brands had the deep pockets for ad spend and education of the public which accelerated the growth of the industry.