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Emily Ratajkowski on BABE partnership, Instagram success: “Original content is king”

The quickly growing line of BABE canned wines attracted investment from AB-Inbev last year and has been doubling in revenue every year since its 2016 launch. Emily Ratajkowski, actress, model and now BABE's new Chief Taste Officer, along with David Oliver Cohen, Swish Beverages Founder & CEO, join Zack Guzman and Taylor Lorenz, staff writer for The Atlantic, on YFi PM to discuss the alcohol space, the importance of brand marketing and the big business of canned wine.