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What is 'family cloth'? The reusable toilet paper trend horrifying the internet.

The “reduce, reuse, recycle” approach to eco-friendly living is coming for your two-ply Angel Soft. BuzzFeed has reported on a bathroom trend that’s being touted as a cheaper, more environmentally responsible alternative to toilet paper. It’s called a “family cloth,” and it’s a cloth wipe that is used (once per bathroom visit), thrown in a hamper, run through the laundry, and then reused. Essentially, it’s the more mature toilet paper version of a cloth diaper.