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The Fat Jewish Talks About His New Wine, White Girl Rosé

Instagram superstar Josh Ostrovsky, also known as The Fat Jewish, and partner David Oliver Cohen have teamed up to create the new wine label, White Girl Rosé. Until now, Ostrovsky has focused his energies on building his personal brand—amassing more than 4 million Instagram followers by doing such things as swimming in a lifesize bowl of Craftsman chili, helping the homeless get fit on Citi Bikes, and getting pedicures with Katie Couric. White Girl Rosé represents his first foray into consumer goods. The pair believes now is the moment for rosé, once regarded as the ugly stepsister of both red and white wine, to shine.