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Fidelity Joins Zero Commission Price War

Oct.10 -- Fidelity has joined the free trading party, offering zero commissions for exchange listed securities and higher cash yields. Fidelity is the fifth major player to roll out some form of commission-free trading, but the move to zero has threatened industry revenues, sparing share declines for brokerages like Schwab and TD Ameritrade who came before it. Bloomberg’s Dani Burger reports on “Bloomberg Markets: European Open.”