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Ford hires ‘golden noses’ because the Chinese hate that ‘new car’ smell

Ford has hired 18 smell assessors who they've dubbed ‘golden noses’ to test the smell of each material that goes inside a Ford car. Yahoo Finance’s Alexis Christoforous, Andy Serwer, and Justine Underhill discuss if this move will boost slumping sales in China, the world's biggest auto market.