U.S. Markets close in 1 hr 57 mins

How Gen Z and Millennials are engaging with influencers

A new study out from Morning Consult has found that nearly three quarters of Gen Z and Millennials follow influencers on social media — with a whopping 88% claiming they learn about new products via social media. Morning Consult Vice President of Content Jeff Cartwright joins Yahoo Finance's Zack Guzman and Emily McCormick, along with Strictly Cookies CFO Courtney Comstock, to discuss 'The Influencer Report.'