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Girls Rent the Runway, Guys Go to Eleven James

Like Le Tote or Rent the Runway, Eleven James is offering something men favor as an accessory: the opportunity to wear a cool new watch every few months for a monthly fee. Founder Randy Brandoff, former CMO of Net Jets and Marquis Jet, reveals how the program works and who the target market is. He also expects the rental luxury market to continue on its growth trajectory across multiple verticals. TheStreet's Jill Malandrino has details from the NASDAQ MarketSite.