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GM CEO discusses company’s upcoming car-buying website

General Motors CEO Mary Barra talks the company’s rapport with their dealers and GM’s upcoming car-buying website ‘CarBravo.’

Video Transcript

MARY BARRA: I really think over the long term, our dealers are a strategic asset. They have the relationship in the community with the customers. And our offering is going to be, what does the customer want? If they want to buy the vehicle completely online and have it delivered to their home, that's an option. If they want to go into the dealership and literally kick the tires, they can do that, too. But we've dramatically changed the process. That was one of the silver linings out of COVID that we really accelerated our online shopping experience. So we're going to meet the customer where they are.