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GoPro Touts Content Ahead of Thursday's IPO, Set to Trade on Nasdaq


GoPro's IPO will make history once the stock debuts on the Nasdaq Thursday. GoPro will be the largest stock debut by a consumer-electronics company in more than 2 decades. The company is the largest producer of wearable cameras but wants Wall Street to view it more as a media company. Some analysts on Wall Street are embracing the idea. Charlie Anderson from Dougherty & Company initiated coverage of GoPro with a 'buy' rating and a $28 a share price target, higher than the expected IPO range of $21-$24 a share. GoPro is slated to start trading on the Nasdaq Thursday under the symbol G-P-R-O. TheStreet's Susannah Lee reports from Wall Street.