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Hard seltzer industry buzzing as Mass Bay Brewing Co. launches 'Arctic Summer'

Mass Bay Brewing Co. is the latest craft brewery jumping into the hard seltzer space, launching 'Arctic Summer' with Polar Beverages. Dan Kenary, CEO of Mass Bay Brewing Company, joins Zack Guzman, Sibile Marcellus and David Bach, author of "The Latte Factor", on 'YFi PM' to discuss what's driving hard seltzer sales growth.