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Impossible Foods gains new accolade as Beyond Meat rivalry heats up

According to research from iRi, alternative-meat sales surged 40% in November, as more products vie for customers' attention in the grocery aisle. Inc. Magazine Acting Editor-in-Chief Jon Fine joins Yahoo Finance’s Kristin Myers, Emily McCormick and BigEyedWish Founder Ian Wishingrad on YFi PM, to discuss why Inc. magazine named Impossible Foods its company of the year.